Product Marketing Leader — Engagement & Adoption

I defined and presented a new experimentation strategy for Xbox Game Pass, leading 94 controlled experiments and 16 shipped improvements across in-product engagement, messaging, and conversion pathways. This work delivered $30M in annualized revenue impact and $5.4M in loss mitigation.

I own customer-lifecycle engagement strategy for Xbox Game Pass, defining acquisition, activation, and retention moments across in-product and out-of-product touchpoints. My work contributed to a projected $7M annual revenue increase and 200K new subscribers.

I lead cross-functional teams spanning engineering, product, design, and data science to identify customer friction and prioritize targeted improvements. I also accelerated a major cross-platform launch from approximately 18 months to approximately 2 months, increasing its first-year revenue forecast from $20M to $80M.

Supported go-to-market planning, positioning, and launch communications for more than 50 partner applications.

Worked on launches that included apps from NFL, Netflix, and Spotify, delivering all planned launches within their scheduled timeframes.

Owned worldwide messaging and campaign execution for a flagship consumer franchise. Coordinated cross-functional launches across mobile, console, PC, and social platforms.

Achieved the number-one app ranking on iOS and Android for Plants vs. Zombies 2 for three consecutive weeks.

Drove engagement and subscription-enrollment strategy for first-party and third-party game franchises. Developed a lifecycle-management program that increased average game revenue by 50% through improved retention and repeat engagement.

Conceived the Premium product line and its supporting in-product value-proposition messaging, resulting in a threefold increase in revenue per unit.