Juan José Herrera Riaño
Juan José Herrera Riaño

Community Manager

Open to offers · Member since 25 Aug 2026
Message
Location
Bogotá, Colombia
Desired salary
Unspecified
Work preference
Remote Only
Experience level
Mid

About

Professional summary

I am a Community Manager with four years of experience managing social media, content strategy, digital advertising, and data analysis.

I have planned and executed content calendars aligned with business goals, created and curated content, and managed online communities through comments and direct messages.

I have experience running Google Ads and Meta advertising campaigns to increase brand visibility, engagement, and lead generation.

I use analytics and reporting to evaluate campaign performance and optimize social media and digital marketing initiatives.

I am currently studying Marketing at Universidad de Medellín and have certifications in Google Ads, Google Analytics, SEO, content marketing, Power BI, and AI applications for marketing.

I am a native Spanish speaker with upper-intermediate English and Italian skills.

Skills

19 capabilities

Experience

Career history

Community Manager eltitannn

Planned and executed social media content calendars aligned with commercial objectives. Created and curated content for multiple platforms while maintaining brand consistency.

Managed Google Ads and Meta digital advertising campaigns to increase brand visibility and generate leads. Analyzed metrics through Google Analytics and Meta Business Suite to optimize content and campaign performance.

Managed community interactions, including comments and messages, to strengthen audience relationships. Supported on-page SEO initiatives using Google Search Console and keyword analysis tools.

Community Manager Alcaldía de Villeta

Designed organic and paid content strategies to increase community engagement across digital channels. Coordinated with design teams for the production of graphic and audiovisual materials.

Prepared periodic campaign performance reports and delivered optimization recommendations based on results and engagement metrics.

Community Manager Independent

Managed social media profiles end to end, including content scheduling, publishing, monitoring, and community support. Assisted clients with establishing and strengthening their digital brand identity.

Executed initial digital advertising campaigns using Google Ads fundamentals and web analytics. Supported content and campaign activities aimed at improving visibility and audience engagement.

Education

Learning history

Universidad de Medellín

Marketing, Marketing

Seventh-semester Marketing student at the Faculty of Economic and Administrative Sciences.

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