I am a Graphic Designer and Art Director with over five years of experience in branding, visual strategy, and social media design. I specialize in creating brand identities from scratch, translating business goals into cohesive visual concepts and communication systems.
I have worked in both agency and in-house environments, managing multiple accounts and delivering creative solutions under demanding deadlines. My experience includes developing key visuals, coordinating 360-degree campaign rollouts, and maintaining visual consistency across digital and physical touchpoints.
I have contributed to campaigns for global consumer brands, including Domino's Pizza and Burger King. I am experienced in ATL and BTL advertising, point-of-sale materials, brand activations, and international campaign adaptations for Latin American and US markets.
My core strengths include branding, art direction, social media strategy, strategic communication, and creative leadership. I enjoy building visual narratives that strengthen brand identity, improve engagement, and support marketing objectives.
I have expanded my design expertise through a UX/UI Design Microdegree, with practical foundations in Figma prototyping. I also use Adobe Creative Suite and CapCut to produce graphic and video content.
I am a native Spanish speaker with advanced English proficiency at C1 level. I bring adaptability, project-management skills, and a detail-oriented approach to every creative project.
Led creative direction and developed key visual concepts for marketing campaigns. Created high-impact visual materials aligned with brand and campaign objectives.
Supported ATL and BTL advertising initiatives, including traditional-media pieces and point-of-sale activations. Helped coordinate visual executions while maintaining quality and aesthetic consistency.
Coordinated comprehensive visual rollouts for campaigns across digital and physical environments. Ensured consistent execution, quality, and alignment with established visual identity standards.
Developed and supervised international graphic assets and key visuals for campaigns across Latin America and the United States. Designed visual narratives for internal and external communication in the food and consumer goods sector.
Created visual identities and communication tones for new brands, startups, and consumer-facing social media accounts. Designed branding systems, content grids, and graphic assets focused on engagement and conversion.
Managed multiple simultaneous accounts in a dynamic agency workflow. Applied strategic communication, branding, and project-management skills to deliver creative work within demanding deadlines.
Microdegree, UX/UI Design
Microdegree in UX/UI Design with foundations in user interface and user experience design, including prototyping with Figma.
Bachelor's Degree, Graphic Design
Bachelor's degree in Graphic Design.
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