Senior Creative & Performance Designer

I am a Senior Creative & Performance Designer with more than 10 years of experience transforming design into measurable business growth.

I specialize in high-converting email design, Meta Ads static creatives, branding, and scalable visual systems. My work is focused on improving sales, campaign performance, engagement, ROAS, and retention.

I combine creative design expertise with testing, data insights, optimization, and AI-powered workflows. I use Figma, Adobe Illustrator, Photoshop, After Effects, and Premiere Pro to create effective digital and print assets.

I have worked on internal and external communications, social media content, web banners, CMS and WordPress assets, email layouts, print production, and corporate identity projects. My experience includes work for organizations serving markets in the United States, Latin America, and Europe.

I am experienced in coordinating visual communication strategies, managing social media content, and developing creative assets for multi-brand and institutional teams. I also have experience overseeing printing and stamping machinery operations.

I believe creativity should operate as a growth engine: predictable, measurable, and aligned with business goals. I focus on delivering high-quality creative work efficiently through structured systems and automated workflows.