I am a Product Designer and Frontend Engineer with more than 17 years of experience across digital design and development. I have worked in fintech, automotive e-commerce, hospitality, travel, betting, energy, and enterprise software.
I translate complex business requirements into intuitive user journeys, scalable interfaces, responsive web experiences, and reusable design systems. My work spans UX/UI design, prototyping, user flows, visual design, and frontend implementation.
I bridge design and engineering by translating Figma designs into production-ready TypeScript, JavaScript, HTML, and CSS. I am experienced with component-based UI development, Blazor, C#, ASP.NET MVC, REST API integrations, and cross-browser frontend development.
I have designed enterprise dashboards, financial management workflows, e-commerce journeys, travel booking interfaces, hotel-service platforms, and live-betting products. I collaborate effectively with business analysts, stakeholders, backend engineers, and product teams.
I use AI tools including Claude and ChatGPT to explore designs, prototype interfaces, evaluate complex UI states, and support code generation. I am fluent in English and a native Serbian speaker based in Belgrade.
Designed enterprise dashboards and user workflows for energy-sector automation and reporting. Translated complex business requirements into intuitive user experiences.
Converted Figma designs into production-ready TypeScript code and owned the evolution of the design system, including tokens and reusable UI components. Used Claude for design exploration, prototyping, and AI-assisted code generation.
Designed UX/UI for ProFinance, a financial and leasing management platform covering contracts, payments, and reporting. Created user flows, interface designs, and reusable UI patterns with business analysts, stakeholders, and engineering teams.
Translated design specifications into functional interfaces using custom Blazor components, C#, and Telerik UI. Collaborated with backend developers to integrate REST APIs and deliver cohesive end-to-end experiences.
Built and maintained automotive e-commerce platforms, including autohub.rs and prodajadelova.rs, serving thousands of daily users. Designed conversion-focused journeys for vehicle selection, search, filtering, product details, and checkout.
Used Hotjar insights to identify usability friction and improve search and checkout experiences. Developed custom nopCommerce templates and plugins and built responsive frontend interfaces with HTML5, CSS3, JavaScript, and jQuery.
Designed and developed a travel booking platform with accommodation listings, search, filtering, and real-time availability. Built interactive and responsive interfaces using HTML5, CSS3, JavaScript, jQuery, and Knockout.js.
Collaborated with the .NET backend team to integrate frontend interfaces with server-side services. Optimized the user experience across devices.
Developed interactive interfaces for a live betting application, including real-time odds, bet-slip management, and match tracking. Focused on usable, responsive, and performant product interfaces.
Built responsive UI components with HTML5, CSS3, JavaScript, and Knockout.js. Ensured cross-browser compatibility and strong usability across the application.
Designed and developed a hotel-services web portal for iTesso in Breda, Netherlands, using HTML, CSS, and Bootstrap. Created web interfaces supporting hotel operations.
Built mobile applications for housekeeping and check-in/check-out using HTML5, CSS3, JavaScript, and PhoneGap. Collaborated with the .NET team on RESTful services and AJAX integrations.
Worked in frontend development and graphic and web design for an automotive-focused company. Returned to the organization later for a second, longer engagement.
Contributed to visual design and web interface development, building foundational experience in digital product design and frontend technologies.
Created graphic designs, logos, and brand assets for clients and advertising campaigns. Produced visual materials supporting brand communication.
Designed digital promotional materials and web banners for brands including ASUS, Toshiba, and Cooler Master.
Electrical Engineer, Internet Technologies
Completed vocational studies in Internet Technologies, earning an Electrical Engineer qualification.
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