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Traci Helfers
Traci Helfers

Senior Graphic Designer

Actively looking · Member since 31 Aug 2026
Message
Location
Chicago, United States
Desired salary
Confidential
Work preference
Hybrid / Full Time, Freelance
Experience level
Senior

About

Professional summary

I am a Chicago-based graphic designer with more than 10 years of experience creating digital campaigns, branded content, presentations, and visual communications. I translate ideas and messaging into engaging visual experiences while maintaining consistency across digital and print channels.

I specialize in visual storytelling, branding and visual identity, presentation design, template systems, and production design. My work spans concept development through final delivery, including campaign assets, website graphics, flyers, catalogs, email creative, and sales materials.

I have extensive experience building scalable creative systems and reusable templates that improve workflow efficiency and support high-volume production. At Cars.com, I helped enable the creation of more than 800 digital ads per week through on-brand templates and streamlined production processes.

I collaborate effectively with cross-functional teams including Sales, Fulfillment, Ad Operations, Account Executives, and production teams. I am experienced in managing campaign timelines, coordinating revisions, maintaining asset libraries, and ensuring adherence to brand guidelines.

I also enjoy mentoring designers, developing training materials, and improving creative processes. I bring strong technical proficiency with Adobe Creative Cloud and a thoughtful, detail-oriented approach to design quality, user needs, and business goals.

Skills

21 capabilities

Tech stack & tools

Working toolkit

Application Utilities

Communications

Development

Marketing and Sales Tools

Experience

Career history

Freelance Graphic Designer Traci Helfers Design

I manage freelance graphic design projects from initial concept through final delivery, coordinating feedback cycles and preparing production-ready files.

I create event-focused print and web assets, including flyers, website graphics, and branded layouts for leadership training events. I ensure that all deliverables maintain consistent visual identity and meet project requirements.

Graphic Designer Cars.com (Cars Commerce)

I owned the end-to-end design process for digital marketing campaigns across Cars.com, external dealer websites, and sales-facing channels. I produced desktop and digital creative aligned with campaign goals, dealer branding, and major automotive brand guidelines.

I developed scalable design templates and creative systems that supported production of more than 800 digital ads per week. I maintained centralized asset libraries, created ad specification guides, and designed presentation templates and reusable slide libraries for sales, internal, executive, and client-facing teams.

I partnered with Sales, Fulfillment, Ad Operations, Account Executives, project teams, and production teams to coordinate projects, manage campaign timelines, reduce delays, and improve customer satisfaction.

Senior Graphic Designer Measured Marketing, Inc.

I designed email advertisements for advertisers across a range of marketing verticals and optimized campaigns for deliverability across major platforms and browsers.

I trained and mentored new designers, provided design critiques, and maintained departmental training materials to improve onboarding and production quality. I also created best-practice templates that increased designer productivity and strengthened adherence to marketing standards.

Graphic Design Manager Eastern Accents

I managed the design, editing, and production of seasonal product catalogs exceeding 300 pages, along with personalized marketing materials for designer bedding, linen, and home decor product lines.

I designed email campaigns, print collateral, flyers, price sheets, promotional materials, and large-scale trade show signage to support product launches and sales initiatives. I also edited and color-corrected product photography for digital and print use while maintaining brand consistency.

Education

Learning history

Columbia College Chicago

B.F.A., Graphic Design

Bachelor of Fine Arts in Graphic Design.

Illinois State University

B.A., Marketing

Bachelor of Arts in Marketing.

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