I am a creative strategist and marketing specialist with experience in planning, content direction, and multichannel brand development.
I have led digital and hyper-local marketing strategies, including BTL activations, social media planning, promotional campaigns, and brand experiences for food, luxury retail, and agency clients.
I manage paid social advertising through Meta Business Suite and Facebook and Instagram Ads, with a focus on reach, conversion, positioning, and growth.
I am experienced in coordinating accounts and collaborating with creative teams to execute high-impact campaigns for brands, including premium portfolios.
I use Notion to structure internal workspaces, optimize workflows, and improve project coordination across marketing teams.
My background also includes graphic design, audiovisual scripting, content production, customer service, sales, and end-to-end Instagram management.
Led the marketing and communication strategy for a food brand with multiple locations in Caracas.
Directed social media strategy and promotional campaign development. Implemented Notion to improve internal organization and team workflows.
Managed and executed digital marketing strategies and brand experiences for Diageo Venezuela's premium portfolio.
Coordinated accounts and collaborated with creative teams to develop high-impact campaigns.
Collaborated on the creation and execution of multichannel digital strategies for multiple brands.
Supported sales tracking, content production, and digital campaign development.
Planned strategic content focused on growth and positioning across Instagram and TikTok.
Developed in-person BTL brand activations for expansion events, managed Meta Business Suite campaigns for reach and conversion, and structured a Notion workspace for project coordination.
Created content grids and developed audiovisual scripts for brand communications.
Managed advertising placements through Facebook Ads.
Created textile graphic designs and applied screen printing techniques.
Managed the brand's Instagram presence end to end, including content and platform management.
Provided high-end personalized customer service for luxury retail customers.
Delivered commercial advisory services and supported direct sales management.
Degree in Marketing, Marketing, Advertising Specialization
Marketing degree program with an advertising specialization. Studies were listed as ongoing.
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