Carolina Martinez
Carolina Martinez

Remote Operations and Administrative Coordinator

Actively looking · Member since 3 Sep 2026
Message
Location
Soacha, Colombia
Desired salary
Unspecified
Work preference
Remote Only / Full Time
Experience level
Senior

About

Professional summary

I am a Business Administrator with more than seven years of experience in administrative operations, remote project coordination, CRM management, and customer support for international teams across Latin America.

I specialize in improving operational efficiency through process optimization, KPI monitoring, workflow automation, and the effective use of Salesforce and Zendesk. I am experienced in coordinating cross-functional teams and maintaining accurate, timely information across digital systems.

I have supported educational implementations, web content optimization, customer service operations, and virtual events in fully remote environments. My work has contributed to reduced response times, stronger customer satisfaction, and more standardized internal processes.

I also bring experience in administrative and financial consulting, including cash-flow management, budgeting, inventory controls, supplier coordination, invoicing, purchase orders, and corporate reporting.

I am proactive, analytical, organized, and focused on results. I am seeking remote opportunities where I can contribute to operational coordination, CRM administration, process improvement, and high-quality support for distributed teams.

Skills

31 capabilities

Tech stack & tools

Working toolkit

Marketing and Sales Tools

Experience

Career history

Web Content and Optimization Specialist Ofec Futuros Educación

Managed the upload, structuring, and optimization of data and digital content on the web platform. Improved organic traffic by 40%, strengthened SEO positioning, and reduced user search times through better technical information organization.

Implemented data-review protocols that reduced publishing errors by 70%. Coordinated information flows across departments, supported web incident resolution, and proposed information architecture improvements that increased lead conversion.

Remote Implementation Assistant Pearson Educación Colombia

Coordinated educational implementations across four countries, supporting project delivery, customer service, and cross-functional communication for international clients. Used Zendesk, Salesforce, and Microsoft Teams to manage requests and provide proactive technical support.

Improved response times by 40%, reduced operational bottlenecks, and increased customer satisfaction. Managed legal and financial documentation including purchase orders and invoices, created internal process manuals, and trained new team members on project management tools.

Independent Administrative Consultant Independent Projects

Provided external consulting on administrative process optimization for small businesses, improving internal organization and resource planning. Designed expense-control models that supported monthly savings and stronger financial visibility.

Managed independent projects using planning, prioritization, digital collaboration, and remote-work practices. Researched distributed-team tools and strengthened communication and conflict-resolution capabilities for high-demand environments.

Virtual Operations and Social Media Specialist BHIP Global

Supported virtual operations and digital brand presence across Spain and Latin America. Created strategic content, managed customer interactions through social media, coordinated virtual events, and maintained quality standards for digital support.

Increased digital engagement and brand reach while reducing customer response times through standardized service processes and content scheduling automation. Analyzed digital performance metrics to adjust communication strategies in real time.

Administrative and Financial Advisor Arepas Santa Bárbara

Redesigned cash-flow strategies and implemented tighter financial controls to improve profitability and reduce unnecessary expenses. Developed inventory controls that reduced losses and prepared financial reports for management decision-making.

Negotiated supplier payment terms, structured debt-payment plans, and assessed investment opportunities. Helped diversify revenue sources while improving the business's cash cycle and financial organization.

Corporate and Financial Administrator Titanium Health Group S.A.S.

Led administrative and financial operations, including budgeting, supplier management, payroll coordination, recruitment support, corporate purchasing, and compliance with legal and tax obligations. Automated reporting to improve administrative efficiency.

Implemented function and procedure manuals, supported internal audits, renegotiated contracts to reduce operating costs, and strengthened organizational controls. Also contributed to workplace well-being policies and overall administrative performance.

Education

Learning history

Politécnico Grancolombiano

Bachelor's Degree, Business Administration

Business Administration degree.

SENA

Technologist Diploma, Commercial Communication

Technologist training in Commercial Communication.

SENA

Technical Diploma, Sales Management

Technical training in Sales Management.

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