UX/UI Designer

Partnered with product managers, engineers, and researchers across more than 10 enterprise clients to deliver user-centered product experiences. Improved operational efficiency by an average of 25% through strategic design work and cross-functional collaboration.

Developed strategic concepts and visual narratives for startup funding rounds, supporting more than $5M in venture-capital decisions. Conducted competitive research for a B2B platform launch, contributing to a 28% increase in user engagement, and rebuilt SaaS workflows for 10K+ users, reducing task completion time by 90% while achieving 92% stakeholder approval.

Designed and led development of admin panels and analytics dashboards for a community platform, transforming complex data and workflows into intuitive AI-powered interfaces that supported roadmap prioritization and investment decisions.

Conducted interviews and focus groups with managers to define requirements, then designed and A/B tested three navigation patterns. Shipped the winning variant, improving task success by 15% while meeting WCAG 2.1 AA standards. Led discovery and ideation, validated concepts with engineering and product teams, and created high-fidelity prototypes that reduced task completion time by 28% after validation.

Reviewed and analyzed large volumes of user profiles and listings to assess relevance and quality using structured evaluation criteria. Ensured accurate content matching and maintained consistent quality in a fast-paced, high-volume environment.

Identified content patterns and edge cases, escalating ambiguous items to senior reviewers when needed. Adapted quickly to evolving guidelines and platform requirements while demonstrating strong analytical judgment and attention to detail.

Owned end-to-end mobile product design from strategic concept through high-fidelity prototypes. Redesigned onboarding flows, improving user experience scores by 23% and increasing retention by 16%.

Led stakeholder design iteration sessions, reducing revision rounds by 36% and establishing shared UI patterns and design best practices. Implemented WCAG accessibility standards and consistent interaction patterns across iOS and Android products, decreasing user drop-off by 19%.

Contributed to Agile planning by creating and estimating tasks and preparing forecasts for upcoming work. Wrote and executed test cases to validate system functionality and performance limits.

Identified, documented, and helped resolve software defects, inconsistencies, and unclear requirements. Communicated issues to developers, tracked them through resolution, and helped ensure reliable product behavior for end users.

Created, updated, and maintained high volumes of online-store content, including product pages, category descriptions, and metadata. Ensured content accuracy and SEO compliance across the website.

Identified and corrected broken links, incorrect product data, and policy-violating content. Collaborated with the marketing team to maintain accurate, consistent product and promotional content across channels.

Course in design thinking for business strategy and entrepreneurship.