Yanelys Abreu
Yanelys Abreu

Senior SEO Coordinator and Localization Specialist

Actively looking · Member since 3 Sep 2026
Message
Location
Brazil
Desired salary
Unspecified
Work preference
Remote Only
Experience level
Senior

About

Professional summary

I am a senior SEO professional, content strategist, and localization specialist with extensive experience in Hispanic and Brazilian digital markets. I work in Spanish, Brazilian Portuguese, and English, helping brands adapt content, optimize organic visibility, and connect with audiences across Latin America, Brazil, and the United States.

My background in Hispanic Philology, Hispanic Studies, and Linguistics gives me a strong foundation in language, cultural adaptation, grammar, and communication. I combine this academic expertise with practical digital marketing experience to produce localized, accurate, and high-performing content.

I have led SEO initiatives for blogs, landing pages, homepages, campaigns, and content hubs. My work includes keyword research, competitor analysis, content strategy, content pruning, technical and on-page SEO optimization, performance reporting, and optimization for AI-driven search experiences.

I have significant experience in translation, localization, copywriting, and content creation. I have localized websites, landing pages, social media content, ads, videos, funnels, and event materials from English and Brazilian Portuguese into Spanish for Latin American audiences.

I also bring project management and team leadership experience from senior roles in content and SEO. I enjoy developing scalable SEO strategies, coordinating teams and stakeholders, managing client expectations, and turning analytics insights into measurable content improvements.

I am particularly interested in international SEO, multilingual content strategy, generative engine optimization, and digital growth projects that require both linguistic precision and data-informed marketing decisions.

Skills

24 capabilities

Tech stack & tools

Working toolkit

Development

Experience

Career history

SEO Analyst and SEO Coordinator Agência Papoca

I optimize blogs and landing pages for Spanish-speaking Latin American and Brazilian Portuguese audiences. My work includes keyword research, benchmarking, competitor analysis, content pruning, content strategy, monthly reporting, and blog performance analysis.

As an SEO Coordinator, I manage SEO projects, strategies, teams, client relationships, and performance reporting. I also develop Generative Engine Optimization strategies focused on visibility in AI search tools such as ChatGPT and Gemini.

SEO Editor for Brazilian Market Digital Room

I worked as a freelance SEO Editor supporting the Brazilian market. I optimized blog content in Brazilian Portuguese through keyword research and content strategy.

My work focused on improving organic search visibility and aligning editorial content with relevant search demand for Brazilian audiences.

SEO Analyst Casa Flores

I worked as a freelance SEO Analyst for Casa Flores, optimizing the company blog and homepage. I conducted keyword research and developed content strategies for the blog.

My work supported the improvement of organic visibility and the alignment of website content with relevant audience search intent.

Senior Spanish Localizer and Translator; Senior Content Analyst Hotmart

As a Senior Spanish Localizer and Translator, I localized and translated homepages, landing pages, social media content, events, advertisements, campaigns, and video materials for Spanish-speaking markets. I also wrote blog posts and copy for funnels, landing pages, banners, and video thumbnails.

As a Senior Content Analyst, I optimized the Hotmart Spanish blog through SEO, keyword research, benchmarking, content creation, WordPress publication, and performance analysis using Google Analytics and Semrush. I contributed to LATAM content strategy, Brazilian-to-LATAM localization, project management, and team management.

Spanish Teacher and Spanish-Portuguese Translator 2B - Escritório de Línguas

I taught Spanish for business, travel, communication, and university examination preparation. I adapted lessons to different learner needs and practical communication contexts.

I also translated materials from Brazilian Portuguese into Spanish, applying linguistic and cultural localization skills.

Spanish Teacher Cursinho Alternativo

I delivered Spanish courses focused on university examination preparation. My teaching work included language instruction, grammar, reading, and communication skills.

I supported students in developing the Spanish proficiency required for academic entrance examinations.

Spanish Teacher College Rio Preto

I taught Spanish courses for business, travel, university examinations, and general communication. I prepared instruction suited to practical and academic language goals.

My work drew on my background in Hispanic linguistics and Spanish-language education.

Spanish Translator and Localizer Freelance

I provide freelance translation and localization services from English into Spanish and from Brazilian Portuguese into Spanish. My work includes documents and video content for Spanish-speaking audiences.

I ensure that translated content is linguistically accurate, culturally appropriate, and adapted to the intended Hispanic market.

Researcher and Lecturer, Linguistics Department Institute of Literature and Linguistics

I worked as a researcher and lecturer in the Linguistics Department. My responsibilities included lectures, postgraduate courses, translation work, research projects on Cuban Spanish, and Spanish-language courses.

I contributed academic expertise in linguistics, Spanish variation, language research, and higher education.

Spanish Grammar Professor University of Havana

I taught Spanish grammar at the University of Havana. My work focused on delivering language instruction within a university setting.

I supported students' understanding of Spanish grammar through structured academic teaching and linguistic expertise.

Education

Learning history

University of Havana

Bachelor's degree, Hispanic Philology

Bachelor's degree in Hispanic Philology.

University of Cádiz

Master's degree, Hispanic Studies

Master's degree in Hispanic Studies.

São José do Rio Preto State University "Júlio de Mesquita Filho"

PhD, Linguistics

PhD in Linguistics completed at the São José do Rio Preto campus in Brazil.

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