Aidee Daniela Arteaga Gonzalez
Aidee Daniela Arteaga Gonzalez

Marketing and Communications Professional

Open to offers · Member since 3 Sep 2026
Message
Location
León, Guanajuato, Mexico
Desired salary
Unspecified
Work preference
Remote Only
Experience level
Mid

About

Professional summary

I am a Marketing and Communications professional with more than seven years of experience coordinating projects, operations, and educational and international programs.

I have experience developing brands, executing digital marketing plans, managing social media strategies, and building digital communities aligned with commercial objectives.

I am skilled in coordinating international program operations, including budgets, logistics, immigration processes, and partnerships with educational institutions in Europe.

I have led recruitment, selection, training, and development processes for professors, while maintaining clear communication with students, families, suppliers, and strategic partners.

I use data analysis and campaign performance metrics to support decision-making, optimize processes, and improve marketing outcomes.

I am committed to continuous improvement, teamwork, adaptability, and creating high-impact experiences for clients and users.

Skills

27 capabilities

Experience

Career history

International Programs Operations Coordinator Tecnológico de Monterrey Campus León

Coordinated operations for international programs, ensuring deadlines and quality standards were met. Managed budgets, logistics, and immigration-related processes.

Developed and monitored strategic partnerships with educational institutions in Europe. Led recruitment, selection, training, and development of professors.

Managed communication with students, families, suppliers, and strategic partners to deliver an exceptional service experience.

Brand Manager Mezcalero Boots / Botas Jaca

Led end-to-end brand development and digital marketing initiatives. Designed and executed an annual marketing plan aligned with commercial objectives.

Led social media strategy and digital community management. Supported public relations activities and brand positioning efforts in the United States.

Community Management Colectivo Bausa

Managed content creation and social media channels for digital marketing activities.

Administered digital marketing initiatives and optimized campaigns. Analyzed campaign performance metrics to support decision-making.

Education

Learning history

Instituto Tecnológico de Monterrey

Bachelor's Degree, Marketing and Communication

Bachelor's degree in Marketing and Communication.

Universidad de Jaén

International Exchange, Analysis and Statistics

International exchange program in Jaén, Spain, with complementary training in Analysis and Statistics.

Instituto Tecnológico de Monterrey

High School Diploma, Bilingual Program

Completed high school in a bilingual modality.

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