Senior Category Manager and Procurement Strategist

I manage product categories for the Home and Packaging business units, focused on profitable and sustainable growth. I analyze sales, margins, profitability, forecasts, variances, inventory rotation, and slow-moving products by category, subcategory, SKU, and business unit.

I define product-mix, pricing, and commercial strategies; conduct competitive benchmarking; and maintain SAP product master data for the Home and Leisure portfolio. I provide strategic support to commercial and KAM teams, contribute to business-unit budgeting, and evaluate suppliers with the Foreign Trade team for imported products.

I led strategic planning and brand development for European toy and creativity brands, including Maped Creativ, Janod, Engino, and Jumbo Diset.

I managed strategic sourcing, import/export operations, and supplier relationships. I also developed the commercial team through sales management and organizational coaching.

I designed and delivered leadership-development and mentoring programs focused on soft skills for organizations undergoing change.

I helped teams strengthen communication practices, collaboration, leadership capabilities, and organizational effectiveness.

I led market segmentation, financial planning for merchandising, and supplier-incorporation strategies. I negotiated commercial terms with suppliers and managed purchase orders through ERP and Open to Buy processes.

I built KPI dashboards to monitor sell-through, stockouts, markup, average price, stock coverage, average inventory, and purchasing performance.

I determined demand through market and competitor analysis, managed supplier orders and distribution-center coordination, and negotiated purchasing terms and pricing.

I led seasonal purchase planning using statistical variables, evaluated suppliers based on quality, financing, and delivery compliance, and supported new-product development.

I coordinated invoicing, inventory control, purchasing and payments, sales and collections for domestic and international operations.

I also managed import activities, bank reconciliations, customs clearance, and import letters of credit for a stationery-products importing company.

Bachelor's degree in Marketing.

Professional certification in ontological coaching.

Certification in Scrum product ownership.

Expert course in neurolinguistic programming.

Expert course in public speaking, influence, and persuasion.

Master's degree in Digital Marketing, in progress.