Digital Marketing Specialist

I coordinate the planning, execution, and optimization of paid media campaigns across Google Ads, LinkedIn Ads, YouTube Ads, Facebook Ads, Twitter Ads, and other channels. I develop strategies focused on client goals such as cost per click, cost per acquisition, and return on investment, while monitoring performance and making ongoing optimizations.

I conduct keyword research, create ad copy and landing-page materials, analyze campaign data, and provide recommendations to improve results. I also collaborate with internal teams to improve campaign effectiveness and conversions.

My responsibilities include executing SEO campaigns, optimizing website content, metadata, and site structure, conducting competitor analysis, implementing link-building strategies, and preparing monthly SEO reports. I create website graphics, manage social media accounts, build WordPress websites, write SEO content, and support lead follow-up and appointment booking.

I coordinated the planning, execution, and optimization of multi-channel paid media campaigns, including Google Ads, LinkedIn Ads, YouTube Ads, Facebook Ads, and Twitter Ads. I developed campaign strategies to meet client objectives related to CPC, CPA, and ROI.

I created ad copy, landing-page content, and supporting campaign materials. I conducted keyword research, monitored campaign performance, made optimization changes, analyzed data, and shared insights and recommendations with clients and internal teams.

I also supported SEO initiatives by conducting keyword analysis, optimizing website content and metadata, monitoring analytics, researching link-building opportunities, producing SEO content, and generating monthly client reports.

I developed content strategies for social media accounts across Instagram, Twitter, and Facebook. I supported content planning designed to improve online engagement and maintain a consistent brand presence.

I developed on-page and off-page SEO strategies, including keyword research, content optimization, and link building. I implemented SEO improvements focused on increasing organic search rankings and website traffic.

I developed and implemented social media strategies for companies and their clients across multiple platforms. I managed online presence through content creation, strategy development, community management, and responses to user and client comments and queries.

I created more than 1,000 Canva designs for clients across social media platforms and maintained relationships with US-based clients through email and Zoom. I also collected, organized, and analyzed data from multiple sources to support marketing activities.

I managed off-page SEO campaigns, including link-building and content-marketing strategies, and created, optimized, and reported on Google Ads campaigns across multiple accounts.

I managed daily operations for multiple social media accounts, including content creation, responding to customer inquiries, and increasing engagement. I designed graphics for internal and external client projects using Canva.

I created social media content strategies for Instagram, Twitter, and Facebook. I also developed on-page and off-page SEO strategies involving keyword research, content optimization, link building, and initiatives to improve organic search rankings and website traffic.

Master's degree in Human Resource Management. Developed skills in building and maintaining effective relationships with employees, team members, and executives.

Bachelor's degree in Business Administration. Developed and implemented strategies intended to increase sales and customer loyalty.