Business Operations Manager

Built and scaled a direct-to-consumer e-commerce business, with end-to-end ownership of operations, digital marketing, international supplier management, fulfilment, and customer experience. Designed and launched a Shopify storefront, mapping and refining the customer journey from acquisition through post-purchase follow-up.

Managed supplier coordination and inventory planning across South Korea, negotiated terms, maintained stock availability, and ran daily business operations without a support team. Planned and optimised Google Ads and Instagram campaigns, created in-house photography, copy, and short-form video, launched a subscription offer, and documented processes and supplier relationships for a seamless ownership handover.

Founded and operated a premium beauty and wellness group for nine years, scaling from five to twenty employees across three UK locations. Held full accountability for commercial performance, operations, staffing, recruitment, training, service standards, procurement, pricing, scheduling, customer service, and annual planning.

Created repeatable operating models, onboarding and training programmes, and a high-retention team culture. Led the business through COVID-19 closures and recovery, introduced an online booking platform that digitised 86% of bookings, expanded retail revenue by 10% through supplier negotiations and merchandising, and managed employee relations and performance matters directly.

Supported marketing, corporate learning programmes, and special projects for the learning and development division of a global luxury hospitality group during a six-month fixed-term contract. Coordinated internal stakeholders, external partners, senior faculty, timelines, and multiple concurrent workstreams.

Delivered a bespoke corporate gifting project under budget through supplier sourcing, sampling, negotiation, quality control, and delivery management. Also coordinated an award-winning book launch event, created marketing collateral and presentations, and researched and implemented a scheduling platform to reduce manual coordination.

Delivered premium client service in a high-volume beauty environment and developed a loyal repeat client base. Supported daily appointment management, stock control, and operational delivery.

Trained and mentored junior team members, establishing service and quality standards that were later formalised within Londora.

Completed an NVQ qualification in Beauty Therapy.

Achieved GCSEs with grades A*–C.