Lizett Castruita
Lizett Castruita

Digital Marketing Specialist

Actively looking · Member since 6 Sep 2026
Message
Location
United States
Desired salary
Unspecified
Work preference
Remote Only / Contract
Experience level
Mid

About

Professional summary

I am a creative Digital Marketing Specialist with over six years of experience in social media strategy, content creation, customer engagement, and brand storytelling. I have supported brands in both remote and in-person environments across the United States and international markets.

I create engaging social media campaigns, promotional copy, visual content, and customer communications that help brands grow their audiences and strengthen their online presence. My experience includes Instagram, TikTok, YouTube, email marketing, community engagement, and foundational on-page SEO.

I am skilled at managing the customer lifecycle, from onboarding and account coordination to direct communications, inquiry handling, and retention-focused relationship building. I also have experience managing Google Reviews and supporting local SEO and brand trust.

My work spans wellness, tourism, hospitality, weddings, beauty, lifestyle, and consumer brands. I enjoy collaborating directly with business owners, translating brand voice into meaningful content, and producing photo and video assets that build audience connection.

I bring additional experience in human resources administration, employee onboarding, training, confidential record management, event production, and consumer-facing brand representation. I am adaptable to changing priorities, environments, and responsibilities.

Skills

24 capabilities

Tech stack & tools

Working toolkit

Design

Experience

Career history

Content & Social Media Marketing Specialist Murunga Yoga Café | Restop Bay | Surf N Spice

Developed social media content and marketing campaigns for Instagram and TikTok to promote wellness experiences, tourism, and onsite cafes. Wrote promotional copy that supported brand awareness and audience connection.

Produced original photo and video content, planned and published posts aligned with brand voice, and engaged audiences by addressing inquiries and fostering positive brand interactions. Collaborated with business owners while supporting wellness programming and teaching yoga.

Wellness Marketing Coordinator & Yoga Instructor Nibi Spa and Health Club

Created and optimized customer-facing copy for email campaigns, social media, and direct customer inquiries. Managed Google Reviews and customer engagement to strengthen brand trust and support local SEO.

Managed end-to-end customer lifecycle activities, including onboarding, account coordination, customer communications, and retention-focused relationship management.

Marketing Assistant / Wedding Relations Specialist The Modern Groom

Supported marketing and wedding-related customer communications for a remote United States-based business.

Contributed to customer engagement and relationship-focused communication in a wedding services environment.

Human Resources Assistant David L. Carrasco Job Corps

Coordinated employee onboarding, administrative activities, and new-hire training. Prepared onboarding paperwork and ensured required documentation was completed.

Managed employee records, documentation, and confidential HR information while supporting day-to-day human resources operations.

Event Production Manager Newbern Excel

Managed trade show events across rotating locations and diverse consumer environments. Represented consumer brands in the beauty, wellness, home, and lifestyle sectors.

Applied consumer psychology to tailor messaging to varied customer needs and trained new employees.

Education

Learning history

University of Texas at El Paso

Bachelor of Arts, Media Marketing & Communications

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