B2B Marketing & SEO Executive

Lead strategic SEO initiatives for a portfolio ranging from SMEs to multinational organizations. Conduct content strategy, competitor analysis, and technical audits, while collaborating with content, design, and social teams to align initiatives with SEO best practices.

Monitor and report SEO metrics against client objectives and provide recommendations. Delivered results including 154% year-over-year organic traffic growth and 103% more lead submissions for INCIT; 67% growth in monthly organic active users and an estimated 7,000 conversions for RMI; and 42% growth in average monthly organic users for Experteq after a brand-domain migration. Also delivered a Meta Ads campaign for Virtus Fertility Centre with SGD 0.49 average CPC, 395 link clicks, and 16 leads.

Created and executed digital marketing strategies for clients and internal projects, including media planning and performance campaign execution. Managed content, copywriting, and design team members to maintain content quality and effectiveness.

Optimized organic search and content marketing using data-driven topical authority and content-asset growth strategies. Generated 377 qualified SnapCareers registrations in three weeks with USD 139 ad spend, achieving a USD 0.37 cost per lead through Meta campaign optimization and audience targeting.

Provide freelance SEO, paid media, content, and email marketing consulting for clients in Singapore, Indonesia, the UAE, the UK, New Zealand, Malaysia, and other markets. Manage Google Search and Meta lead-generation campaigns, SEO audits, content briefs, internal linking, outreach, and reporting.

Improved GrabJobs Indonesia Google Search CTR to 13.08% and conversion rate to 7.37% while reducing cost per conversion to USD 7.80. Rebuilt Qredo's organic presence from zero to 8.8K monthly organic traffic and increased Ahrefs Domain Rating from 21 to 60. Supported Zoomcar Indonesia's market entry with 43% more impressions and 210% more URL clicks, and produced 907 leads across property and hospitality campaigns.

Monitored, developed, and implemented IT support task lists to support timely resolution of daily technical issues. Identified and analyzed recurring monthly problems and created data-driven reports to improve prioritization and operational efficiency.

Increased ticket resolution rate by 20% and increased service desk ticketing system usage by 227% through data utilization and stakeholder socialization.

Managed specialized communication plans for promotional events and monthly campaigns for the BTN Contact Center project.

Developed data-driven social content to educate customers about product features and benefits.

Organized and conducted biweekly test plans to verify that products performed according to requirements and established guidelines.

Reviewed specifications covering product scope, requirements, and final functionality.

Assessed product functionality, performance reliability, stability, compatibility across systems, and localization quality.

Supported quality assurance activities for mobile game development products.

Associate-level studies in Information Technology. Achievements include Top 10 Best Speaker in the Asian English Olympic Debate Competition and finalist recognition in the 2015 East Java Varsity English Debate Competition.