I am a Marketing and International Business professional with experience in brand strategy, product development, digital marketing, analytics, and project management across Ecuador and the United States.
I have led product development initiatives from market research and concept creation through testing, validation, and commercial launch. My work includes portfolio management, packaging, positioning, pricing, and go-to-market strategy.
I have developed and executed digital marketing campaigns, including paid media initiatives using Google Ads and Meta Ads. I use campaign performance data and customer insights to improve targeting, media efficiency, and commercial decision-making.
I bring analytical and operational capabilities developed through work with Power BI, Excel, Tableau, Salesforce, and Power Automate. I have built dashboards, automated workflows, and translated business information into actionable reporting.
I have collaborated with executive leaders and cross-functional teams in consumer products, technology, risk, fraud, compliance, sales, finance, HR, and development environments. I am comfortable coordinating stakeholders and improving project visibility and execution.
I am a native English and Spanish speaker with upper-intermediate Italian proficiency. I hold a Bachelor of Business Administration in Marketing and International Business from Villanova University.
