I am a Senior Art Director and Graphic Designer with 20 years of experience leading digital, offline, and multichannel creative projects for agencies and direct clients.
I combine strong foundations in composition, color psychology, visual hierarchy, branding, and transmedia storytelling to build clear, impactful, and cohesive visual communications.
I design scalable user interfaces and design systems, pairing visual craft with practical HTML5 and CSS3 knowledge to create solutions that are both compelling and technically viable.
As a UX consultant, I analyze user journeys, reduce friction, simplify processes, and focus on intuitive navigation that supports conversion and business objectives.
I lead creative teams, mentor junior designers, coordinate collaborators and resources, and present strategic visual proposals to clients. I value structured workflows, timely delivery, and collaborative leadership.
I continually explore emerging technology and actively integrate generative AI into ideation and conceptualization workflows to deliver innovative, functional creative solutions.
I lead art direction for strategic online and offline projects for high-level accounts.
I supervise visual and conceptual consistency across high-impact multichannel campaigns and coordinate creative resources.
I am responsible for the overall design and art direction of digital projects.
I lead the design team from conceptualization through the strategic presentation of proposals to end clients.
Led art direction for multichannel online and offline projects.
Managed and mentored junior designers, participated in creative briefing processes, and presented proposals to clients.
Delivered integral art direction and coordinated the creative studio.
Received business requirements and translated them into strategic visual solutions for stakeholders and clients.
Managed the online broker interface for the organization.
Coordinated technically with the central team in Germany to adapt and optimize the product for the Spanish market, working closely with the internal development team.
Progressed from Graphic Designer toward Art Director responsibilities.
Coordinated the design team, managed creative resources, and led the conceptual process.
Worked as a Graphic Designer supporting visual design and creative production.
Contributed to the development of graphic communication materials.
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