Global UX/CX Manager

I lead design and UX strategy for a direct-sales e-commerce platform operating across 40 markets. I own product design strategy and product vision across the digital ecosystem while collaborating with VP-level stakeholders, product managers, transformation directors, and development teams.

I redesigned the registration flow, reducing completion time from three to five minutes to under one minute. I also redesigned the Back Office dashboard, reducing time to business insight from 15–30 minutes to under one minute, while aligning design direction with commercial KPIs and retention metrics.

I led design and UX strategy across multiple Fiskars-owned brands and managed a team of six. I was responsible for UX and design strategy across the brand portfolio and guided the creation of a multi-brand tokenized design system.

I reduced project timelines by 25% and improved project success rates by 30% through UX Strategy Mapping. I transitioned the design function from a supplier-based model to an in-house team, increasing delivery by 30% and reducing new-team-member time to productivity by 50% through structured onboarding.

I led the design of Romania's first fully digital customer onboarding, end-to-end digital lending, and Face ID transaction-signing experiences. My work included redesigning mobile banking, online banking, digital lending, digital onboarding, and Back Office products.

I introduced UX testing and usability testing as formal practices within the bank. I helped onboard initial clients in under 10 minutes, launched Romania's first end-to-end digital lending solution, advised senior stakeholders on product strategy and technology, and supported POCs and MVPs with cross-functional microservices teams.

I led UX and UI design for airline operations software, including Weight and Balance, crew management, customer booking, and agency booking systems. I worked on products supporting operational teams and airline customers.

I delivered a functional Weight and Balance MVP in six months using real data and zero code, improving load-controller workflows by 50% and replacing manual monitoring with automated alerts. I also redesigned the crew management solution, increasing crew adoption by 60%.

I founded Supraelastic and work part-time alongside full-time leadership roles as an expert design consultant. I have served global clients including 20th Century Fox, London Stock Exchange, QConferences, C4Media, and Fiskars Group.

I deliver conversion-focused UX and product design work for e-commerce brands. I achieved a 50% increase in sales conversion through product-detail-page redesigns, grew Pentruanimale.ro from EUR 1 million to EUR 5 million in revenue, and delivered up to a 5% conversion uplift through A/B testing and analytics-driven UX iteration.

Completed UX Management certification coursework covering Design Tradeoffs and UX Decision Frameworks and Managing User Experience Strategy.

Completed training in Practical Usability Testing, User-Centered Analysis and Conceptual Design, Web and Application Design, and UX Foundations.