Marketing Analytics Specialist

I design and deliver end-to-end analytics solutions for e-commerce and consumer-goods clients, from initial scoping through dashboard delivery. My work helps clients identify growth levers and optimize campaign ROI.

I build Python and SQL pipelines that consolidate behavioural, sales, and CRM data, eliminating 8–10 hours of manual reporting each week. I also implement server-side GTM, Meta and Google Conversions API tracking, GDPR-conscious Consent Mode v2 flows, and advise on GA4, Looker Studio, SKU taxonomy, UTM governance, and data-quality frameworks.

I led the digital and data transformation of a wholesale eyewear business with a portfolio of more than 1,000 SKUs across inventory, pricing, and commercial performance.

Using Python and SQL, I delivered product, pricing, and inventory insights that contributed to an increase in gross margin from approximately 10% to 40% within eight months. I also built centralized operational dashboards and automated reporting and validation workflows, reducing manual errors by 25%.

I co-founded a boutique business advisory and growth analytics consultancy serving early-stage and growth-stage companies. I built analytical infrastructure from zero to one, including multi-source data reconciliation, reporting packages, and KPI scorecards.

I designed daily exposure and risk-tracking models in SQL and Excel with anomaly escalation processes for senior management. I also delivered product analytics and acquisition diagnostics using SQL and Python to assess conversion funnels, churn, retention, and customer behaviour.

I coordinated cross-functional international teams to deliver a digital consulting platform in a multilingual European environment.

I managed project scope, timelines, stakeholder alignment, and agile workflows. The delivered platform reduced booking friction by 60% and improved lead conversion.

Completed a Grande École Master in Management and MSc in Marketing Management. Received the EDHEC Distinction Scholarship, achieved GMAT 660 and TOEFL iBT 101 (C2 English), and attended an H+ recognized institution equivalent to a German master's degree.

Completed a Bachelor of Business Studies (Honors) with a specialization in Marketing.