Will Kelly
Will Kelly

Technical Content Strategist and AI Enablement Lead

Open to offers · Member since 7 Sep 2026
Message
Location
Springfield, United States
Desired salary
Unspecified
Work preference
Remote Only / Full Time, Contract, Freelance
Experience level
Senior

About

Professional summary

I am a technical content strategist who builds content operations, editorial infrastructure, and documentation governance for enterprise technology organizations.

I have 15 years of experience running an independent practice while holding full-time and contract roles with organizations including General Dynamics IT, Anchore, Section, Docker, and CDW. My work spans enterprise technology, federal systems integration, B2B SaaS, cloud, cybersecurity, DevOps, and generative AI.

I diagnose documentation debt, editorial workflow failures, and structural content problems before they require major rebuilds. I create repeatable governance models, content audits, maturity assessments, editorial calendars, and production pipelines that improve quality and throughput.

I enable non-technical content, marketing, sales, and operations teams to use generative AI productively and responsibly. I build Claude skills, agents, custom GPTs, playbooks, and AI-assisted workflows for intake, briefing, policy writing, editorial review, deliverable tracking, and compliance.

I specialize in messaging and positioning that shifts feature-led content toward business outcomes. I have created executive bylines, white papers, sales enablement materials, partner narratives, proposals, and GTM content for regulated industries and public-sector buyers.

My work has appeared in CIO, InfoWorld, TechTarget, Opensource.com, and other technology publications, with more than 300 published articles reaching over 50,000 monthly readers.

Skills

27 capabilities

Tech stack & tools

Working toolkit

Collaboration

Experience

Career history

Principal Content Strategist and AI Enablement Lead Will Kelly Content Ops (formerly Will Kelly Writes)

I lead an independent content operations practice serving enterprise technology companies, federal systems integrators, and B2B SaaS organizations. My work includes editorial governance, documentation debt remediation, content audits, and AI-enabled production systems.

I created diagnostic tools including the Doc Debt Triage Agent, Wiki Health Agent, and Content Ops Maturity Scorecard to convert manual content audits into repeatable assessments. I also maintain a library of more than 60 Claude skills and agents for intake, brief generation, workflow management, deliverable tracking, and scope documentation.

I built an end-to-end AI-enabled content production pipeline and purpose-built GPTs that increased multi-client throughput by 50%. I have ghostwritten executive bylines and positioning content for more than 30 cybersecurity and cloud leaders.

Writer, AI Factory (Content Operations) CDW, AI Factory (contract via IGNW)

I served as the first embedded messaging strategist for CDW's NVIDIA-partnered AI professional services practice. I established its initial content production workflow, including intake, prioritization, review, publication, and quality standards for internal and customer-facing deliverables.

I delivered a competitive analysis that prompted a repositioning of AI services messaging and go-to-market language, which executive leadership adopted. I also produced battle cards, statements of work, and scoping documents that supported the revenue pipeline for NVIDIA-partnered AI solutions.

I replaced feature-led messaging with business-impact framing for finance, healthcare, and life sciences buyers, while establishing review standards to prevent feature-led copy from reaching sales teams and partners.

Senior Writer (Generative AI Enablement) Docker, Inc.

I led generative AI enablement and documentation operations across SalesOps and Order Operations. I coordinated SalesOps, RevOps, and Business Systems teams to integrate Notion and ChatGPT into documentation workflows, reducing content turnaround time by 30%.

I migrated the Business Systems content library into a governed Notion wiki with ownership and governance standards for more than 50 documents used across North America and EMEA. I built Policy Writing Buddy and a ChatGPT playbook that standardized Deal Desk policy content and improved SalesOps productivity by 40%.

I also developed Docker's first partner case study templates and review guidelines, creating a repeatable framework for joint value narratives with global and regional partners.

Senior Product Marketing Manager Section

I owned the messaging document for the company's CDN-to-edge platform repositioning.

I aligned sales, engineering, and executive stakeholders around a single, consistent market narrative for the platform.

Technical Marketing Manager (Content Operations) Anchore, Inc.

I built the content function for a container security company serving regulated industries. I established the first editorial calendar and GTM content planning framework, replacing ad hoc requests with a predictable campaign intake and launch process.

I created white papers, blog content, and customer messaging that increased lead generation by 30% and blog traffic by 50%. I owned container security positioning for financial services, healthcare, and public-sector buyers operating under security and compliance review.

Senior Technical Writer/Solutions Advisor (Content Governance) General Dynamics IT (formerly CSRA)

I supported the corporate growth team at a federal IT services organization across more than 10 regulated agency programs. I identified feature-led collateral issues and helped shift corporate growth and program pursuit teams to outcome-based storytelling.

Following the acquisition, I reconciled CSRA and GDIT positioning into a unified narrative for federal cloud pursuits. I documented workflows for cloud management, cloud migration, FinOps, and DevOps, producing standardized process references for sales, proposal, and program teams.

I authored GTM collateral and white papers for Department of Defense and civilian-agency cloud pursuits, contributing to a multimillion-dollar public-sector pipeline.

Education

Learning history

Frostburg State University

BS, English

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