Growth Architect

I spearhead SEO and website optimization initiatives, including keyword strategy, technical audits, and content alignment. These efforts accelerated website traffic by 60% and improved organic visibility and lead acquisition through Google Analytics, Google Search Console, and SEM best practices.

I optimize conversion funnels and demand-generation programs using HubSpot CRM, automated email workflows, and structured A/B testing. I also orchestrate multi-channel and account-based campaigns with Salesforce Marketing Cloud and Demandbase, integrating email, web, advertising, organic, and paid traffic into nurturing sequences.

I continuously analyze traffic, engagement, conversion, and attribution data to improve content distribution, paid strategy, and website experience. This work has produced 11–20% conversion-rate improvements while supporting campaign ROI, pipeline, and awareness objectives.

I directed digital marketing strategy and campaign execution across website and content initiatives, paid channels, email automation, and account-based marketing tactics. These programs contributed to a 40% increase in regional revenue.

I improved digital engagement and customer lifetime value through AI-informed segmentation, remarketing automation, CRM personalization, and coordinated cross-channel messaging. I developed content and digital campaigns supporting market expansion, brand visibility, and lead generation in partnership with sales and operations teams.

I managed daily performance tracking and optimization across web, email, and paid programs, using analytics to guide budget and creative decisions. I used Salesforce Marketing Cloud, including Journey Builder, Email Studio, and Automation Studio, to create automated nurturing and multi-channel demand-generation experiences.

I facilitated digital and go-to-market campaigns by developing website-adjacent content, sales enablement materials, and lead-generation assets. These efforts improved conversion rates and shortened sales cycles.

I coordinated cross-functional projects involving marketing, sales, and operations teams. I managed timelines, content deliverables, stakeholder communication, and multi-channel promotional activities.