Social Media Specialist LEGO Marketing
I manage social media activities for LEGO Marketing in Panama in a remote capacity.
I support the brand's digital presence through social media strategy, community-focused content, and platform management.
I am a Graphic Designer and Community & Social Media Manager with experience building visual identities and managing the digital presence of brands across retail, entertainment, and commerce.
I combine branding, graphic design, audiovisual content editing, and social media strategy to grow communities and deliver measurable commercial results.
I have managed multiple client accounts simultaneously, creating graphic and video content, planning promotional campaigns, engaging audiences, and monitoring market metrics to improve content strategies.
My work has contributed to significant results, including growing a client account by 20,000 followers in three months, increasing raffle ticket sales by 30%, and producing high-volume weekly content for social media platforms.
I have also led marketing and brand-positioning initiatives, developed logos and visual identity manuals, optimized website UI, and supported customer service and sales efforts.
I am proficient in industry-standard design, video editing, social media management, productivity, and AI tools, and I continuously apply creative and data-informed approaches to digital marketing challenges.
I manage social media activities for LEGO Marketing in Panama in a remote capacity.
I support the brand's digital presence through social media strategy, community-focused content, and platform management.
I manage social media, graphic design, and video editing simultaneously for independent clients, including Rifasdiego23, Ymstyle18, and Emprezza US. I produce an average of 12 graphic and audiovisual content pieces per week for each client.
For Rifasdiego23, I grew an account by 20,000 followers in three months through content strategy and active community management. I also increased ticket sales by 30% through targeted promotional campaigns and provided commercial advice and personalized customer service to approximately 60 customers per day.
I design professional logos and brand identity manuals for clients while creating social content that supports audience growth and commercial objectives.
I led the company's marketing strategy and brand positioning, planning and executing promotional campaigns that strengthened its digital presence.
I conducted market analysis and campaigns that contributed to a 20% growth in sales and a 12% increase in campaign reach. I also increased social media engagement by 5% through content strategy and community management.
I managed social media and customer service, supporting effective communication with customers and helping close sales.
I personally closed approximately 150 sales during December through personalized customer attention. I created an average of eight weekly content pieces, including stories, reels, and posts, contributing to a 7% engagement increase and growth of the account to 10,000 followers.
I designed professional logos and developed visual identity manuals for clients. I also optimized the visual design and user interface of client websites.
I completed three full brand identity projects, including logos and visual identity manuals, for three different clients. In addition, I developed four media kits for personal brands and independent businesses across different niches.
Diploma, Digital Marketing
Diploma in Digital Marketing.
Diploma, Community and Social Media Management
Diploma in Community & Social Media Management.
Diploma, Community and Social Media Management
Diploma in Community & Social Media Management.
Certification, Digital Design and Illustration
Certification in Digital Design and Illustration.
Certification, Video Editing for Social Media
Certification in Video Editing for Social Media.
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