E-commerce Manager and Business Analyst

I am a strategic Business Analyst and E-commerce professional with more than five years of experience driving commercial growth through data-driven analysis, digital sales optimization, and customer journey improvements.

I manage end-to-end e-commerce operations, including platform performance, sales processes, advertising results, publication optimization, logistics, and customer experience. I use KPIs, conversion metrics, and ROI analysis to identify opportunities and support better business decisions.

I have experience coordinating cross-functional teams across sales, product, marketing, development, and logistics. I bridge business requirements with technical execution to maintain stable platforms and deliver commercially effective digital solutions.

My background also includes planning 360-degree campaigns, preparing product and stakeholder materials, and ensuring consistent brand implementation across digital touchpoints. I combine analytical thinking with creative and marketing capabilities.

I am currently pursuing a Master's degree in E-commerce Marketing and continue developing my expertise in digital commerce, paid media, business process optimization, and platform integrations.

I am a native Spanish speaker with upper-intermediate English proficiency, and I work with tools such as Excel, Google Workspace, Mercado Ads, Google Ads, Figma, and Adobe Creative Suite.