Hello there!
I am a Product and UX Researcher with more than 10 years of experience leading end-to-end research and creating research strategies for user-centered digital products and services.
I specialize in qualitative and quantitative research, product discovery, market research, behavioral science, data analysis, and experimentation. I turn user needs, behavioral patterns, and market insights into actionable recommendations for product and business decisions.
I have worked across B2B and B2C environments, public services, financial products, product organizations, and software agencies. My experience includes collaborating with multidisciplinary teams in national and international contexts.
I lead generative and evaluative research throughout the product lifecycle, from early discovery and problem definition to concept validation and product optimization. I am experienced in interviews, usability testing, surveys, A/B testing, card sorting, tree testing, personas, and journey mapping.
I work closely with Product, Design, CX, Marketing, Content, Data Analytics, and business teams to reduce ambiguity, identify opportunities, and improve digital experiences. I also contribute to research operations, research training, and AI-enabled research workflows.
I am part of Product Research and Research Operations teams within the ITTI ecosystem, collaborating with Design, Product, CX, Service, and business teams on strategic and UX research.
I lead the planning, execution, and synthesis of qualitative and quantitative studies and behavioral experiments. I also develop research training strategies and AI agents that support Design, Service, CX, and Content teams with research workflows.
I worked within a Product Team alongside Product Managers and Product Designers to help clients shape product vision and bring digital products to market.
I conducted generative and evaluative research to inform product decisions, refine scope, prioritize features, validate concepts, and reduce product-development risk. I established continuous feedback loops and applied the Jobs-to-be-Done framework to identify and prioritize user needs.
I led the strategic planning, management, and monitoring of research initiatives in collaboration with UX Design, CX, Marketing, and Data Analytics teams. I designed qualitative and quantitative research plans across multiple countries and product stages.
I moderated interviews, usability tests, tree tests, card sorting, surveys, branding research, and A/B tests. I translated findings into reports and presentations, supported personas and journey maps, facilitated workshops, analyzed product metrics, and contributed to UX content strategy.
I conducted user research for digital products and public services, using human-centered approaches to understand user needs, behaviors, pain points, and service opportunities.
I carried out ethnographic and generative research, developed personas and journey maps, facilitated stakeholder workshops, and designed and moderated usability studies. I combined qualitative and quantitative analysis to evaluate web services and digital platforms.
I taught Cultural Anthropology entirely in English at secondary and higher education levels.
My teaching role involved communicating anthropological concepts, facilitating learning, and supporting students in English-language academic instruction.
Teacher, Anthropological Sciences at Secondary and Higher Education Levels
Completed teacher education in Anthropological Sciences.
Diploma, Usability and Accessibility
Completed diploma in Usability and Accessibility.
Certificate, Statistics for Data Analysis
Completed certificate in Statistics for Data Analysis.
Certificate, English Translation
Completed certificate in English Translation.
Certificate, Introduction to Behavioral Science in Public Policy
Completed certificate in Introduction to Behavioral Science in Public Policy.
Certificate, Digital Product Management: Modern Fundamentals
Completed certificate in Digital Product Management: Modern Fundamentals.
Certificate, Continuous Interviewing
Completed certificate in Continuous Interviewing.
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