Vladislav Gunar
Vladislav Gunar

Head of Product / Product Lead

Open to offers · Member since 9 Sep 2026
Message
Location
Moscow, Russia
Desired salary
Unspecified
Work preference
Hybrid / Full Time
Experience level
Lead

About

Professional summary

I am a Head of Product and Product Lead with 10 years of experience across the full product lifecycle in e-commerce, fintech, B2B SaaS, ERP, CRM, and digital platforms. I build product strategies, lead discovery, validate opportunities, and turn them into measurable commercial outcomes.

I have owned P&L and GMV exceeding RUB 3B, delivered significant revenue growth, and led cross-functional teams of up to 27 people. My approach combines product strategy, unit economics, customer research, prioritization, and strong execution.

I specialize in AI and data-driven products, including machine learning, recommendation systems, LLMs, RAG, AI agents, computer vision, and API integrations. I have taken AI/ML initiatives from concept through experimentation and rollout, generating measurable revenue, engagement, MAU, and retention improvements.

I am experienced in building product operating models, including OKRs, roadmaps, discovery processes, hypothesis testing, and analytics practices. I use product metrics such as conversion, retention, NPS, LTV, cohort performance, and unit economics to guide decisions.

I am also a founder, mentor, and product management instructor. I teach Product Discovery, OKRs, and AI/ML rollout to product managers and students, and I enjoy developing teams, mentoring leaders, and creating practical product-management curricula.

Skills

41 capabilities

Experience

Career history

Product Ecosystem Leader T-Bank

Led B2B cross-sell products within a B2C ecosystem and set the product strategy for the business line with an AI/ML focus. Delivered 17% revenue growth and coordinated more than 10 cross-functional teams.

Developed recommendation scenarios based on sales and behavioral data, increasing channel reach by 23% across an audience of more than 3 million MAU. Introduced a systematic R&D testing process that cut hypothesis time-to-market by half and built a discovery process for prioritizing AI/ML hypotheses.

CPO, E-commerce Direction PhosAgro AG

Led the e-commerce direction for CIS and international markets across web and mobile platforms at a global mineral fertilizer producer. Managed GMV above RUB 3B, achieved 21% annual revenue growth, and more than doubled MAU.

Implemented an ML model for a specialized product tool, contributing with pilot initiatives to a cumulative revenue effect above 30%. Took the mobile application to the number-one industry position, developed entry into a new segment with 45% revenue-growth potential, and led cross-functional teams of up to 27 people.

Product Owner IYNO

Owned product development for a B2B SaaS ERP system serving banks and property developers. Achieved product-market fit across two target audiences and improved D30 retention from 30% to 71%.

Increased NPS from 52 to 77 through product-experience improvements. Built an OKR system for product teams and mentored product managers in establishing structured product discovery practices.

Product Owner Homecoster

Managed product development for an Airbnb-style platform for low-cost apartment sales. Improved unit economics by 357% through product and business-model improvements.

Launched an MLP service within three months and raised NPS to 87. Focused on rapid validation, customer experience, and sustainable product economics.

Product Marketing Manager Macro.Digital

Worked on CRM, ERP, marketing, and mobile products for real-estate developers and banks. Developed the company promotion and PR strategy.

Contributed to the delivery and market development of CRM, ERP, and mobile application products, combining product marketing with business and customer needs.

Founder Vesta Coffee

Founded and operated a fast-food and vending venture while studying at university. Owned the full P&L cycle, including procurement, operations, and day-to-day business management.

Ran the venture alongside a full-time role at Macro.Digital, developing practical experience in prioritization, operational leadership, and commercial accountability.

Product Lead, Computer Vision Engine AdTech Project

Designed and built a computer vision engine for a new digital advertising format in a project-based engagement. Optimized model accuracy to 99.7%.

Grew MAU by 33% from a base of more than one million users. The project was performed in parallel with primary employment.

Education

Learning history

Kemerovo State University (KemSU)

Bachelor's Degree, Economics (General Management & Marketing)

Bachelor's degree in Economics with a focus on General Management and Marketing.

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