Growth Marketing & AI Product Strategist

Develop growth programs for independent clients across paid acquisition, landing pages, conversion tracking, dashboards, conversion rate optimization, and marketing automation.

Design acquisition-to-conversion workflows connecting campaigns, websites, analytics, lead capture, automated follow-up, and reporting. Research and implement AI tools while building digital products from opportunity research and positioning through UX, QA, deployment, and iteration.

Compose original music and design implementation-ready adaptive audio systems in FMOD for a commercial action RPG.

Worked full-time through June 2026 and has continued on a contract basis since July 2026.

Provided digital strategy oversight following the full-time digital marketing management role.

Trained external agency teams on channel capabilities, campaign objectives, execution priorities, and digital marketing best practices.

Led digital marketing and marketing operations for a national payments platform serving businesses through more than 50,000 POS systems across Chile. Directed full-funnel acquisition across Google Ads, Meta Ads, LinkedIn Ads, and programmatic media through specialist agencies.

Managed conversion-focused Unbounce landing pages and Shopify e-commerce, while overseeing ActiveCampaign automation, Freshdesk workflows, conversion tracking, dashboards, and integrations through Zapier, webhooks, and native connectors. Supervised agencies and national digital and traditional campaigns, including a US$1.9 million marketing budget in the first year after the Mercado Libre acquisition.

Created and managed multi-channel digital campaigns for clients in different industries, with an emphasis on lead generation, conversion tracking, and conversion rate optimization.

Built and tested landing pages, implemented Google Tag Manager conversion tracking, created dashboards, and conducted CRO and A/B testing.

Planned and optimized PPC and lead-generation campaigns while supporting marketing automation, landing-page reviews, conversion optimization, email marketing, and advertising copy.

Evaluated and integrated third-party platforms to improve campaign execution, data flow, and client marketing operations.

Managed client accounts, campaign setup, performance monitoring, and channel optimization across paid digital media.

Contributed to research and development by evaluating advertising platforms and third-party integrations and translating findings into client solutions.

Set up, administered, and optimized Google Ads and social-media advertising campaigns, primarily for lead-generation clients across multiple industries.

Designed and tested Unbounce landing pages and coordinated with community managers and designers on campaign creative and execution.

Created a lead-generation website for a specialized legal service in Chile, including website setup, campaign creation, audience identification, and ongoing optimization.

Led the venture's digital marketing activities and used campaign performance data to improve acquisition outcomes.

Led product design for a POS application serving small businesses and mini-markets, collaborating directly with the development team.

Supported product marketing, client onboarding, and training, connecting user requirements with implementation and commercial adoption.

Built and launched a browser-based suite of more than 30 naming, title, text-style, and creative-prompt generators that runs client-side, requires no account, and works offline after initial loading.

Designed a typed-template generation engine using tagged lexicons, domain-affinity rules, coherence controls, and output-quality testing. Led product strategy, UX, SEO architecture, deployment, monetization design, and performance analysis using Google Search Console and a roughly 20,000-row keyword and competitor SERP dataset.

Designed a WordPress-based, source-grounded content and client-data system that transforms owned business information into structured long-form content.

Defined evidence validation, structured HTML and schema output, multilingual workflows, QA gates, and fail-closed behavior to improve factual reliability and AI-search visibility readiness.

Master's degree in Marketing.

Bachelor's degree in Business Administration.