Senior Product Designer / Senior UI/UX Designer

Owned end-to-end product and interface design for a 150+ page consumer platform serving consultations, digital reports, online booking, and e-commerce. Delivered high-fidelity UI, interaction states, developer-ready handoff documentation, and final design sign-off across major releases.

Reworked information architecture from category-led to intent-led discovery using Hotjar and Microsoft Clarity behavioral insights, contributing to a 25% increase in engagement and 20% improvement in booking conversion. Launched a 0-to-1 online booking platform and redesigned monetization and upsell flows, contributing to a 15–20% increase in revenue per user. Mentored junior designers and interns through design reviews and Figma guidance.

Worked as the sole designer embedded with the CEO and CTO, owning 0-to-1 product design for TherapEZ, a data-dense SaaS operations platform for autism therapy centers. Defined complex workflows, task flows, system architecture, interaction patterns, and a scalable design system from scratch.

Designed a scheduling-first workflow connecting sessions, billing, and multi-role communication for therapists, parents, and administrators, reducing administrative workload by 70% and improving operational efficiency by 40%. Led a clinical genetics mobile-app redesign that increased mobile engagement by 35%, rebuilt cross-platform design-system components and specifications, reduced feature rollout time by 50%, and conducted 15+ usability studies and journey-mapping exercises.

Designed end-to-end spatial experience journeys for more than 15 residential projects. Translated ambiguous client briefs into structured design concepts and coordinated stakeholder feedback through project delivery.

Applied client-facing design delivery, cross-functional coordination, and experience-design practices to residential interior projects.

Built foundations in systems thinking, spatial reasoning, architectural design, and stakeholder collaboration. Applied these principles to structured design problem-solving and spatial systems.

Ran parallel UI/UX freelance projects during this period, developing early product-design capabilities alongside architectural practice. The experience informed later work in information architecture, interaction design, and complex workflow mapping.

Completed a Bachelor of Architecture (BArch) program.