I am a Growth Marketing Manager and Marketing Automation Specialist with experience building growth strategies across CRM, lifecycle marketing, digital acquisition, content, and AI-powered automation.
I own marketing workflows end to end, from identifying opportunities and designing customer journeys to implementing automation, measuring performance, and improving operational efficiency.
I have led growth and marketing initiatives for international markets, including Australia, Spain, and Latin America. I work effectively with distributed, cross-functional teams and can execute autonomously with minimal oversight.
My expertise includes HubSpot CRM, email marketing, lead segmentation, paid media, content strategy, website management, and AI-assisted marketing processes. I create scalable systems that reduce manual work and support personalized customer communications.
I also have experience managing social media communities, ecommerce updates, editorial calendars, and B2B customer communications. I combine strategic thinking, data-informed optimization, and hands-on execution to drive measurable growth outcomes.
I manage HubSpot CRM activities including email marketing, workflows, sequences, forms, and landing pages.
I build, optimize, and review automated communication workflows to improve customer and lead interactions, operational efficiency, lead segmentation, and contact data hygiene.
I own the strategy for improving web-content visibility and recommendations across AI search engines and large language models.
I analyze how AI search systems interpret and surface content, translating findings into GEO and content strategies. I also drive Claude-based automation for schema code generation, landing-page scoring, and content creation.
I led the design and rollout of AI-powered workflows that automated repetitive marketing and communication processes, improving efficiency and reducing manual execution.
I directed AI-agent development for content generation, audience segmentation, and personalized communications. I owned HubSpot automation and lifecycle workflows, identified scalable automation opportunities, and led a global rebrand website redesign using WordPress and Bricks Builder.
I directed digital marketing campaigns for the Australia and Spain markets from planning through execution.
I led content strategy across social media, LinkedIn Ads, and Google Ads, using performance analysis to optimize campaigns. I managed editorial calendars, coordinated content production, and partnered with international teams on multichannel growth initiatives.
I owned social media strategy and community engagement across digital channels, while managing email marketing campaigns through Mailchimp and Klaviyo.
I managed Meta Ads and Google Ads optimization, handled B2B customer communications with sales representatives, and maintained ecommerce product, inventory, pricing, and launch updates.
I managed content creation and community engagement for multiple client accounts.
I designed social media assets and wrote copy to support client communication and social media strategies.
Bachelor's Degree, Advertising
Bachelor's degree in Advertising.
Diploma, AI-Assisted Project Management
Diploma in AI-Assisted Project Management.
Diploma, Marketing & Advertising Business
Marketing & Advertising Business Diploma.
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