My career of more than 10 years has centered around building organic, revenue-driving growth across SEO, content marketing, digital PR and analytics as an individual contributor, manager and leader anchored in grit, empathy and results.
Rooted in the fundamentals of SEO since 2015, I have built organic growth programs that now extend into AEO, GEO and AI/LLM-driven search, while capturing $1 million in monthly organic traffic value for a domain I managed, leading a content marketing team for more than five years, earning thousands of links and media placements, and driving high-intent traffic through hundreds of published and refreshed articles.
Earned media, digital PR, data-backed reporting and relationships with journalists, publishers and brands have consistently strengthened organic visibility and brand awareness throughout my career. In my most recent position, I expanded that work through industry trade shows and in-person media relationships, building connections that have led to coverage, collaborations and high-impact partnerships.
My expertise spans traditional SEO, AEO, GEO and AI-driven search, with the technical and strategic experience to manage complex web properties and evolving organic channels. Executing organic marketing campaigns, managing email systems and outreach flows, and converting traffic across multiple brand channels have remained consistent throughout my career, while content production, management and revenue generation remain core strengths.
Maximizing organic earning potential has been a constant throughout my career, whether through SEO, content strategy, digital PR, analytics or emerging AI search channels. I bring that experience together with a practical understanding of how organic programs translate into traffic, authority and revenue.
My recent work has earned coverage from Forbes, High Times, universities and prominent industry publishers. During my most recent tenure, I drove a 238% increase in organic traffic, 393% growth in organic revenue, a 444% increase in top-10 keyword rankings, and more than 550 linked media placements.
I have built my career on being someone colleagues can rely on and leaders can trust with high-impact work.
