Data Analyst

I participate in data and reporting unification and standardization projects involving information from Galicia Seguros, SURA, and HSBC. I analyze and align metrics, data structures, and fields to consolidate information under common criteria.

I contribute to reporting optimization and consolidation initiatives, helping reduce duplicate reports and standardize KPIs. I also automate recurring reports and manual processes to improve efficiency.

I support the modernization of the data platform by participating in the migration of stored procedures from SQL to Databricks.

I created and enhanced Power BI reports using DAX and automation tools such as Power Automate. I also developed reports with SSRS Report Builder.

I identified patterns and anomalies across datasets, validated monthly Power BI metrics, and performed data corrections using SQL.

I collaborated with stakeholders to investigate regional variations and support reporting improvements.

I prepared and maintained daily, weekly, and monthly reports using Excel, Tableau, and Power BI.

I analyzed and interpreted linear ratings and digital measurement data, while supporting internal data research requests and special projects.

I also performed post-campaign analysis and evaluation for advertising campaigns.

Master's Degree in Data Science, currently in progress.

Bachelor's Degree in Marketing, graduated in 2023.