I am a digital marketing and performance marketing professional based in Lahore, Pakistan, with extensive experience in paid media, SEO, growth marketing, analytics, conversion rate optimization, and marketing automation.
I plan, execute, manage, and optimize acquisition campaigns across Google Ads, Meta/Facebook Ads, Microsoft Ads, LinkedIn Ads, Pinterest Ads, Apple Search Ads, and Twitter/X Ads. My work includes e-commerce marketing, mobile app marketing, lead generation, and digital strategy.
I specialize in measurement and optimization, including conversion tracking, Google Tag Manager implementations, custom events, web analytics, attribution modeling, marketing mix modeling, incrementality testing, reporting, and data visualization.
I have hands-on experience in technical SEO, local SEO, ASO, CRO, UX optimization, heatmap analysis, content marketing, social media optimization, email marketing, affiliate marketing, and influencer marketing.
I work with a broad marketing technology stack including GA4, Looker Studio, Firebase, Ahrefs, Semrush, Screaming Frog, Shopify, WordPress, CRM platforms, and automation tools. I also apply generative AI tools to research, content development, analysis, workflow automation, and productivity.
Across freelance, agency, technology, e-commerce, and growth roles, I have led and supported data-driven marketing initiatives focused on improving visibility, acquisition, conversion, retention, and business growth.
