SEO Lead

Lead SEO strategy and day-to-day delivery for 3–6 concurrent client accounts and a portfolio of 17 client websites/projects. Own SEO delivery from audit and research through implementation, reporting, and ongoing optimization.

Manage and mentor 13 SEO professionals across intern, junior, and specialist levels. Lead onboarding, task assignment, quality control, workload distribution, 1:1s, and performance feedback; created training resources that reduced training time by 20%.

Review or deliver 12–15 SEO audits per month and create roadmaps covering technical priorities, keyword growth, content opportunities, internal linking, and off-page strategy. Standardize SOPs, audit templates, QA checklists, reporting templates, and keyword research frameworks.

Delivered results including a 36% increase in GA4 users for a corporate law firm, 43.74% search visibility with 42 Top-3 keywords for a dentistry center, and top rankings plus AI Overview mentions for an aviation services provider.

Executed on-page and off-page SEO initiatives for client websites in multiple industries. Conducted keyword research, keyword mapping, competitor analysis, content recommendations, and regular site audits.

Improved crawlability, mobile SEO performance, and overall technical site health. Achieved #1 rankings for competitive aviation keywords, maintained 93% site health for a language training center while increasing organic traffic by 7.49%, and increased agency website CTR by 34.72%.

Was promoted to Senior SEO Specialist based on performance and professional growth.

Managed B2B tourism operations for USA and Canada markets. Coordinated between suppliers, clients, and internal teams while developing practical knowledge of customer decision-making and booking behavior.

Managed B2B online systems for the Spain market and handled back-office operations, administration, and team supervision. Progressed from Travel Consultant to Senior Executive in under one year.

Provided customer service in a fast-paced, multicultural aviation environment. Developed strong communication, problem-solving, and service-management skills.

Coordinated travel arrangements with hotels, tour leaders, and restaurants for Far East markets. Supported operational delivery and customer travel experiences.

Handled hotel reservations and updated rates for UK and European markets. Supported reservation operations and customer booking requirements.

Handled customer calls and resolved service inquiries. Built foundational customer-service and problem-solving experience.

Completed an SEO internship from February through May 2021 and continued as a Training SEO Specialist in June 2021. Developed foundational skills in SEO processes, research, and agency delivery.

Faculty of Arts, Department of Ancient Civilization of Europe. Grade: Good.