Senior Data Analyst and Business Intelligence Analyst

Design and build automated revenue-tracking systems and interactive performance dashboards using Power BI and SQL, reducing reporting overhead by 35%. Transform raw transactional data into visual insights that support executive decision-making, dynamic pricing, and demand-driven strategies.

Monitor yield performance metrics including RevPAR, ADR, occupancy, and net revenue across 30-, 90-, 180-, and 360-day periods. Build predictive financial and demand models in Excel and Google Sheets, maintaining 98% forecast accuracy against actual performance.

Conduct portfolio-level data audits, competitive market benchmarking, and budget reconciliation. Collaborate with the Lead Revenue Manager and stakeholders to assess promotional performance, optimize market segment mix, and improve expense-tracking and data-quality workflows.

Collaborated with cross-functional teams to clean large datasets and enforce data governance standards supporting marketing analytics. Developed and maintained company databases while assessing changes and updates to preserve data integrity and accuracy.

Designed and managed Salesforce lead pipelines and used Salesforce Analytics to improve marketing and sales processes. Translated complex marketing performance data into intuitive client reporting and strategic insights.

Supported campaign management and lead acquisition through Apollo.io, LinkedIn Sales Navigator, and SEO strategies. Computed executive and non-executive compensation from annual reports and maintained accurate company information for reporting and strategic initiatives.

Worked as a Data Analyst supporting data collection, compilation, maintenance, reporting, and analytics activities.

Helped ensure company information was accurate, current, and usable for business reporting and strategic initiatives.

Completed a 200-hour internship in the Non-Life Department. Organized and maintained non-life insurance policies, records, and related documentation.

Supported data encoding, document sorting, and routing and receiving of papers and memorandums.

Supported registrar office operations through data encoding, document sorting, and routing of university papers and memorandums.

Organized records and encoded student accounts while maintaining orderly document-processing workflows.