Strategic Communications Director

Led the integrated institutional communications, marketing, positioning, public relations, and partnership strategy, coordinating multidisciplinary teams and relationships with public, private, and international organizations.

Managed more than USD 516,000 in budgets, public procurement, suppliers, contracts, and international-organism resources. Directed more than 40 multichannel campaigns, increasing institutional digital communities by 35%.

Oversaw a web ecosystem serving up to 197,000 annual active users, implemented a chatbot used by more than 3,800 users, and led the launch of the Agenda AGUA mobile application. Managed visual identity, brand registration, editorial planning, and communication for institutional, academic, cultural, and official events.

Provided strategic advisory support to the rector's office and senior governing bodies through organizational diagnostics, risk analysis, and recommendations for executive decision-making.

Analyzed historical information from 808 institutional, academic, and cultural events with a combined reach of more than 64,000 attendees. Produced statistics, metrics, and management-control reports to identify planning, accountability, coordination, and information-traceability improvements.

Coordinated executive agendas, meetings, official events, interinstitutional relations, executive requests, records, and senior-management commitments.

Executed administrative activities and supervised cases for the rectorate. Maintained records and files, coordinated strategic agendas, and organized official events.

Supported interinstitutional visits and relations, prepared management-control statistics and metrics, and followed up on institutional processes and executive requests.

Independently manages import and export operations, coordinating suppliers, commercial negotiations, documentation, international logistics, and purchase follow-up.

Performs cost analysis and customs procedures to support efficient and timely cross-border operations.

Master's studies in projects and programs; ongoing.

Engineering studies in International Trade.

Studies in Communication, with reference to the International Advertising Association.