User Acquisition Manager

I launch, analyze, optimize, and scale Facebook advertising campaigns for clients across multiple industries. My work includes identifying effective ad combinations, testing hypotheses, preparing creative briefs, processing large data volumes, and conducting competitor and market analysis.

I managed more than $5 million in personal ad spend during the last year and over $700K in monthly spend across projects. I scaled a Health & Fitness web-to-app product from launch to $350K monthly spend, improved an Astrology account's CPA by approximately 20% while reaching a $250K monthly run rate, and supported FinTech campaigns at approximately $200K monthly spend while meeting cohort ROAS targets.

I launched, analyzed, optimized, and scaled acquisition campaigns for mobile applications across multiple clients and verticals. I tested advertising hypotheses, created technical tasks for creatives, participated in shoots, prepared reports, and assisted with fraud audits.

I managed more than $2.2 million in personal spend during my tenure and achieved monthly spend above $230K in the final six months. I managed traffic sources including VK Ads, Facebook, Bigo Ads, Mintegral, TikTok, AppNext, IronSource, and Moloco across RU, MENA, EU, and CIS markets.

I worked with webmasters and affiliate partners in a CPA network environment. My responsibilities included traffic analytics, webmaster recruitment, partner negotiations, and ongoing partner support.

This role developed my understanding of affiliate traffic operations, partner communication, and performance evaluation for web-based acquisition channels.

I tested and identified effective Facebook campaign combinations, optimized active campaigns, and supported campaign scaling. I also created advertising creatives and landing pages for traffic acquisition activities.

My work focused on hands-on media buying, creative experimentation, and performance-driven optimization of Facebook advertising funnels.

I created ad creatives and launched, analyzed, and scaled campaign combinations provided by the media buyer. I also used spy tools to research competitors and identify creative and campaign approaches.

This position provided practical experience in Facebook media buying workflows, campaign analysis, competitor research, and creative production.

I ran targeted advertising campaigns in VK Ads and developed promotion strategies for client campaigns. My responsibilities included campaign analytics, competitor and audience research, and creative development.

I gained experience in audience targeting, VK advertising operations, campaign planning, and measuring advertising performance.

I supported social media promotion through influencer marketing activities. I purchased advertising posts from influencers and managed communication around promotional integrations.

I negotiated and closed integration deals, helping coordinate influencer placements and social-media-based acquisition activity.

Bachelor's degree studies at the Institute of Humanities and Pedagogy.