Product Growth and Revenue Leader

I lead growth, monetization, and product improvement initiatives across marketing, CRM, user experience, and analytics. I coordinate with Product, Sales, Technology, UX/UI, and Business teams to improve acquisition, conversion, retention, and profitability.

I updated the monetization model and commercial plans, worked on pricing, proposed a new North Star Metric, and helped prioritize features according to customer usage, business impact, and profitability. I also managed the Restaurant module roadmap and defined adoption, usage, and revenue metrics for new features.

I improved registration, login, and electronic invoicing journeys while applying AI and automation to prospecting and operational efficiency. My initiatives increased average monthly sales from PEN 18,117 to PEN 39,282, cumulative sales value from PEN 239K to PEN 1.46M, average ticket from PEN 101 to PEN 173, and monthly leads from 1,591 to 2,599.

I led customer acquisition, conversion, and monetization for digital financial products. I combined CRM, sales automation, funnel analysis, segmentation, and paid media to improve commercial performance.

I increased monthly loan originations from PEN 1.8M to PEN 3.5M and increased sales by 73%. I reduced CAC from PEN 2,105 to PEN 259, achieved CPL as low as PEN 12, and delivered ROI of up to 158x.

I generated more than 1,500 leads per semester at approximately 3.95% conversion and redesigned the commercial focus toward tickets below PEN 50K to increase volume and operating efficiency.

I led B2B and B2C digital transformation, ecommerce, UX/UI, and digital product projects. I supported clients with customer acquisition, conversion optimization, monetization, and digital payment initiatives.

For Inmobiliaria Pajuelo, I designed the marketing and sales process for a 20-unit residential project, including lead generation, sales funnel design, CRM reporting, sales team leadership, mortgage support, presales, and unit closings.

I also delivered a mobile UX/UI prototype for SINEACE, developed a microcredit registration and collections system for Franco Inversiones, and contributed to ecommerce and digital product projects.

I prospected, sold, and onboarded merchants for POS, Payment Link, Payment App, Cobro Fácil, and other digital payment solutions. I managed B2B negotiations, CRM follow-up, and remote sales closing.

I worked in the dealer's highest-performing commercial team, which generated approximately 40% of total Visa/Niubiz sales across five teams. I also provided temporary field supervision and sales coaching.

I established the marketing function for a real estate portal and created a lead-generation model using SEO, SEM, inbound marketing, CRM, automation, and analytics. I built B2B and B2C sales and marketing teams.

I coordinated the new TuCorretaje.pe platform and developed partnerships with RE/MAX, Century 21, OLX, Mitula, and Trovit. I also participated in an MLS commission model for real estate agents.

I increased organic traffic by 30% to 50% and reduced average CPC from PEN 2.50 to PEN 0.70. At IBR, I increased sales by 43% during the first six months.

I led the ecommerce product from business model and value proposition through UX, product roadmap, payment integration, inventory, last-mile delivery, dropshipping, and go-to-market execution.

I developed partnerships with entrepreneur associations and the Lima Chamber of Commerce. I also managed the company's participation in Cyber Days Peru 2017.

I planned and executed marketing and commercial strategies for financial products. I managed budgets, KPIs, campaign profitability, CRM loyalty models, digital channels, reporting automation, and strategic partnerships.

I supported electronic-money BIM campaigns and customer acquisition initiatives across financial products and payment-related services.

I managed marketing planning, trade marketing, nationwide ATL and BTL campaigns, point-of-sale execution, brand governance, media, events, commercial alliances, budgets, and profitability reporting.

I supported mass-market marketing operations and coordinated commercial and brand initiatives across the business.

Business Administration studies with a concentration in Marketing. Currently in progress.

Professional program focused on product management.

Professional education in real estate project management. Currently in progress.

Professional program in digital marketing.

Studies in marketing and advertising.

Diploma in sales and commercial management.

Studies in advertising design.