Marketing Operations Coordinator ARL Digital
Supported digital marketing and SEO activity across more than 12 client accounts and projects in a remote agency environment. Conducted keyword research, competitor research, SEO audits, and website health reviews using SE Ranking.
Implemented accessible on-page website fixes, including broken or misdirected link corrections, image alt-text updates, and content-level improvements. Managed WordPress content updates and publishing, and updated HubSpot landing pages for Amazon AWS based on approved revisions.
Prepared monthly website performance reports using Google Analytics 4 for clients including THG Labs and Chickpea. Supported email campaign execution for Capitex and RTT, prepared SEO-focused content using AI-assisted tools, and coordinated project documentation, tasks, workflows, and deadlines.
Independently developed a South African market expansion proposal covering competitor research, service positioning, proposed packages, pricing recommendations, and client acquisition approaches for South African SMEs.