Guillermo Sifuentes cover
Guillermo Sifuentes
Guillermo Sifuentes

Creative Director and Senior Graphic Designer

Open to offers · Member since 14 Sep 2026
Message
Location
Lima, Peru
Desired salary
Unspecified
Work preference
Remote Only / Freelance
Experience level
Senior

About

Professional summary

I am a Creative Director and Senior Graphic Designer with more than 25 years of experience in branding, advertising design, digital communication, and creative leadership.

I translate business objectives into strategic, coherent, and results-driven visual solutions. My work covers brand identity, editorial design, digital campaigns, social media content, ATL/BTL advertising, and web and UI/UX design.

I have collaborated with agencies and direct clients across Peru, Colombia, the United States, and Australia. My sector experience includes healthcare, construction, FMCG, technology, government, retail, architecture, legal services, and consumer products.

As Creative Director at OMMM Buró Creativo, I lead full-scope creative projects for an active international client portfolio. I oversee concepts, production, quality control, timelines, deliverables, and coordination of in-house and freelance creative teams.

I am experienced in developing brands from concept through launch and creating campaigns for internationally distributed consumer brands. I combine visual strategy, hands-on design execution, and team management to deliver effective communications across print and digital channels.

I work with Adobe Creative Cloud tools, Figma, Adobe XD, Affinity Designer, and video-production software. Spanish is my native language, and I have intermediate English with fluent technical reading ability.

Skills

13 capabilities

Tech stack & tools

Working toolkit

Design

Experience

Career history

Creative Director OMMM Buró Creativo

Lead full-scope creative direction across branding, editorial, digital, and BTL projects for a portfolio of more than 20 active clients in Peru, Colombia, the United States, and Australia.

Develop brand identities from concept to launch for pharmaceutical, construction, and legal firms, including GP Pharm, CyM Constructores, ARF Abogados, and Genecode. Lead digital campaigns and social content, coordinate in-house and freelance teams, and oversee timelines, quality control, and deliverables across concurrent projects.

Creative Director OQE Creativos

Directed and executed ATL and BTL campaigns for retail, government, architecture, and consumer-sector clients. Key accounts included the Municipality of Lima, the Ministry of Transportation and Communications, Paginas Amarillas, Embutidos Razzeto, Oster del Peru, Benihana, Starcom, and AIWA.

Managed international accounts for LASCA in Paraguay, RUN2 Corp. in the United States, and Actimax in Colombia. Supervised graphic production and print processes for editorial materials, catalogs, and advertising campaigns.

Graphic Creative Burana Publicidad

Created and developed advertising materials for institutional and consumer clients, including Oster, the Office of the President of Peru, Merck Sharp & Dohme, and Samsung.

Supported creative development and graphic design execution for advertising communications across client accounts.

Freelance Designer Minera Cinsa

Designed and laid out a monthly internal newsletter for the organization.

Delivered recurring editorial design and production support as a freelance designer.

Education

Learning history
No education data available.

This professional hasn’t added portfolio projects yet.

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