Senior Graphic & UI/UX Designer and Data Analyst

• Collect data from databases, spreadsheets, APIs, and third-party providers to support analytical and organizational requirements.
• Clean and preprocess datasets by correcting errors, addressing missing values, resolving inconsistencies, and preparing information for reliable analysis.
• Perform exploratory and descriptive analysis to understand data distributions, identify patterns, detect anomalies, and highlight meaningful trends.
• Create clear visualizations using appropriate charts, graphs, dashboards, and reports to communicate analytical findings effectively.
• Use Power BI to transform data into accessible dashboards and visual narratives tailored to stakeholder and organizational needs.
• Collaborate with stakeholders, content teams, and subject-matter experts to understand requirements and translate business questions into practical analytical outputs.
• Maintain consistency and accuracy across datasets, reports, dashboards, and other reporting materials.
• Manage multiple analysis and reporting assignments while meeting deadlines, quality expectations, and organizational standards.
• Incorporate stakeholder feedback and iteratively improve reports, visualizations, dashboards, and analytical deliverables.
• Optimize dashboards and reports for clarity, usability, performance, and accessibility across different platforms and devices.
• Apply principles of information hierarchy, layout, and visual communication to make analytical results easier to understand.
• Use feedback, testing, assessments, and performance metrics to evaluate outcomes and identify opportunities for improvement.
• Develop structured reporting frameworks to monitor progress, performance, and organizational outcomes.
• Integrate spreadsheets, Power BI, APIs, and other digital tools into data collection, analysis, visualization, and reporting workflows.
• Ensure analytical outputs align with stakeholder requirements, organizational objectives, and established reporting stan

• Designed clean wireframes, user flows, and interactive prototypes in Figma for web and mobile apps.
• Built and maintained consistent design systems, reusable UI components, and style guides across multiple projects.
• Talked directly with users and analysed feedback to identify usability issues and simplify complex interfaces.
• Created intuitive checkout flows, dashboard layouts, and navigation menus that made apps easier to use.
• Worked closely with front-end developers to ensure final builds matched the intended design specifications.
• Conducted usability testing on prototypes to fix friction points before writing any code.
• Redesigned existing websites to improve readability, mobile responsiveness, and overall user engagement.
• Developed brand identities from scratch, including logos, colour palettes, typography rules, and brand guidelines.
• Designed marketing materials such as social media graphics, ad banners, posters, and presentation decks.
• Prepared print-ready files for packaging, brochures, and promotional merchandise with proper bleed and colour settings.
• Edited and retouched photos to keep visual assets consistent, crisp, and aligned with brand aesthetics.
• Translated complex data and business metrics into clean charts, visual reports, and scannable infographics.
• Managed multiple design tasks at the same time while consistently hitting tight client deadlines.
• Balanced user needs with business goals to deliver practical, visually appealing design solutions.

• Conducting user research through surveys, interviews, and usability testing to understand user needs and preferences.
• Creating sitemaps and user flows to map out the user's journey through the product.
• Designing wireframes, which are low-fidelity mock-ups that focus on functionality and layout.
• Developing prototypes, which are interactive mock-ups that allow users to test the design before it's coded.
• Utilized analytics data to measure the success of UX and UI designs.
• Collaborated with developers to ensure optimal functionality of all UI and UX designs.

• Print and Branding: Created ready-to-print marketing designs, original company logos, custom icons, and visual assets for web and GIS mapping projects.
• Web & Mobile UI: Designed clean, modern screens for mobile apps and websites, including easy-to-use buttons, menus, tabs, and widgets.
• User Flow & Planning: Planned out app and website layouts using storyboards, user paths, and sitemaps so the product is simple to navigate.
• Fixing UX Issues: Found and fixed design problems, such as screens not fitting phone displays properly or users getting confused, and improved layouts based on real user feedback.
• Team Collaboration: Worked directly with project directors and software developers to understand requirements and make sure all designs followed brand guidelines (colors, fonts, and styles).
• 3D Assets & Animation: Built 3D digital models and created 2D/3D animated videos for product demonstrations and promotional content.
• Tracking User Activity: Monitored how people use websites and apps (clicks, page visits, and scroll habits) using tools like Google Analytics and Hotjar.
• A/B Testing: Tested two different design versions against each other to see which one got more clicks, sign-ups, or sales.
• Finding Drop-Off Points: Checked where users gave up or left the app (like during checkout or sign-up) and redesigned those pages to keep users engaged.
• Visual Reports & Dashboards: Turned raw user numbers into simple charts and dashboards (using tools like Excel, Power BI, or Tableau) to show managers how the product is performing.
• Data-Backed Decisions: Used real user numbers—not just guesswork—to decide what new features to build and what design changes to make next.

• Website Design & Maintenance: Designed, launched, and regularly updated the new PDA website to ensure fast loading times, clean visuals, and smooth performance on both desktop and mobile.
• Mobile App Research: Conducted user research and competitor analysis to map out clear, user-friendly features before building the mobile application.
• Interactive Visuals for BRT: Created eye-catching animations, motion graphics, and informational visuals for Bus Rapid Transit (BRT) Peshawar to help commuters easily understand transit routes and updates.
• Systems Troubleshooting: Provided hands-on IT support across the office, resolving hardware, software, and network issues quickly to minimize downtime.
• Channel Management: Managed official social media profiles, scheduling regular updates and publishing informative content to raise audience reach and keep the public informed.

• Print & Digital Assets: Created high-resolution, print-ready marketing materials and designed original logos, custom icons, and visual graphics for web and GIS mapping platforms.
• Public Awareness Campaigns: Designed eye-catching, informative social media posts to share public interest updates and engage the local community.
• Mobile App Experience: Partnered directly with mobile developers to improve layouts, navigation, and overall user experience (UX) across mobile applications.
• World Bank Project 2D Assets: Modelled and textured detailed 2D assets specifically for high-impact development projects funded by the World Bank.
• Animated Progress Reports: Created dynamic 2D animated video reports to clearly present the status and progress of ongoing development projects across all districts of Khyber Pakhtunkhwa (KP).
• Motion Graphics: Produced engaging 2D and 3D animated videos for product demonstrations, stakeholder presentations, and promotional campaigns.

• Mobile GUI Design: Designed clean, intuitive graphical user interfaces (GUI) for both Android and iOS applications, focusing on easy navigation and strong usability.
• Web Design & Development: Built and styled modern, responsive websites from initial layout concepts to full front-end implementation.
• Visual Assets & Print Media: Created high-resolution, print-ready marketing materials, along with custom logos, icons, and digital graphic assets for web platforms.
• 2D & 3D Video Production: Produced engaging 2D and 3D animated videos for project presentations, public announcements, and digital campaigns.
• Content Updates & social media: Regularly updated website pages and managed social media channels to ensure accurate, timely communication with the public.

• Mobile & Web UI/UX: Designed clean, user-friendly layouts and interactive prototypes for mobile apps and web platforms, focusing on simple navigation and great user experience.
• Corporate & Event Print Materials: Created high-quality print collateral using Adobe Illustrator and Photoshop, including brochures, flyers, business cards, banners, calendars, magazines, and invitation cards.
• Branding & Visual Identity: Designed memorable logos, cohesive brand guidelines, and eye-catching advertisement creatives to strengthen brand visibility.
• Professional Photo Retouching: Performed advanced image editing, color correction, and photo manipulation using Adobe Photoshop for print and digital campaigns.
• 2D & 3D Animation: Produced dynamic animated videos and motion graphics using Adobe After Effects, 3ds Max, and Cinema 4D for marketing promos and interactive presentations.

• Incoming & Outgoing Mail Management: Accurately logged, tracked, and archived all inbound and outbound letters, memos, and official project files for easy retrieval and auditing.
• Internal & External Communication: Managed daily correspondence across internal departments, regional teams, and external partner organizations to ensure smooth, timely information flow.
• Staff Attendance Tracking: Maintained daily office attendance registers and verified on-site field attendance records to ensure accountability and accurate reporting.
• Procurement Supervision: Oversaw the sourcing, purchase, and vendor coordination for office furniture, equipment, computers, AC units, and fleet vehicles (motorbikes, bicycles, and utility cars).
• Asset Care: Monitored inventory records and scheduled maintenance to keep all office machinery, electronics, and transport assets in working order.
• Daily Operations: Handled routine administrative tasks, managed supplies, and maintained a productive, well-organized office environment.

• Installing, supporting and maintaining new server hardware and software infrastructure.
• Managing email, anti-spam and virus protection.
• Setting up user accounts, permissions and passwords.
• Monitoring network usage.
• Suggesting and providing IT solutions to business and management problems.
• Ensuring that all IT equipment complies with industry standards.
• Analysing and resolving faults, ranging from a major system crash to a forgotten password.
• Undertaking routine preventative measures and implementing, maintaining and monitoring network security, particularly if the network connects to the internet.
• Working closely with other departments/organizations and collaborating with other IT staff.
• Planning and implementing future IT developments and undertaking project work.