I am a Performance Marketing Specialist with hands-on experience managing Meta advertising campaigns across EMEA and US markets. I focus on campaign optimisation, audience segmentation, creative testing, bid strategy adjustments, and budget management to improve advertising performance and ROI.
I advise advertisers on campaign strategy, targeting, budget allocation, and creative best practices. I use performance data to identify optimisation opportunities and develop practical, data-driven recommendations aligned with business goals.
I have experience working with Meta Ads Manager, Meta Business Suite, Google Analytics 4, and Google Ads. My background includes analysing campaign results, conversion tracking, performance reporting, and improving ad efficiency through targeted optimisation.
Alongside paid media, I have supported digital communications, content creation, community outreach, market research, and cross-functional marketing initiatives. I am comfortable collaborating with stakeholders, sales, product, and operations teams to deliver integrated campaigns.
I hold a master's degree in Global Media from the University of Westminster, with a specialisation in digital marketing and strategic communications. I also have certifications in Meta digital marketing, SEO and SEM, Google Ads, Gen AI, and Canva.
I am fluent in English and a native Polish speaker, with basic Spanish proficiency. I bring an analytical, audience-focused approach to performance marketing and enjoy using emerging technologies, including Gen AI tools, to improve campaign effectiveness.
