Head of Marketing division

– Built marketing, social and SEO from zero for a newly launched clothing brand - positioning, strategy, go-to-market and first sales.
– Led marketing as brand revenue grew to RUB 8M (≈ USD 93K) per year, while a manufacturing operation was repositioned into a consumer-facing D2C brand.
– Launched and ran the brand on Lamoda and Ozon: listings, content, merchandising and day-to-day marketplace operations.
– Ran B2B wholesale accounts alongside B2C communications; managed partner, supplier and production relationships.
– Hired and built the marketing team; produced creative for campaigns, social channels and marketplace assets.

– Moved from the onboarding team to the upsell team within the first weeks on performance.
– Closed RUB 6M (≈ USD 70K) of upsell deals in the first month across a portfolio of 250+ accounts.
– Built tailored commercial proposals and presentations for B2B clients.
– Analysed client accounts to identify growth points and cross-sell opportunities.

– Planned and bought digital advertising placements across performance channels.
– Prepared and signed off media plans for client campaigns.
– Monitored placement performance and produced reporting with optimisation recommendations.
– Negotiated placement terms with ad platforms and traffic suppliers.

Graduated with Honours (Red Diploma)