Marketing, product and project manager with 5 years in fintech, e-commerce and B2B.
• Lead a 16+ person growth team (ICP, channel mix, campaigns, funnel analytics); raised qualified leads by 40%.
• Ran international market entry across 16 countries as parallel projects; signed exclusive partnership agreements and reached about $1M in first-year sales across 8 new markets.
• Owned marketing and conversion-rate results for a US e-commerce platform: promotion strategy, competitor analysis, landing pages, feature concepts and wireframes with design and development.
• Founder of four live web products built with AI and no-code tools: FreddyWorks, The Essentialist Tools, LEDGER//80 and The Essentialist.
Tools: Google Analytics, GTM, Looker Studio, Google Ads, Jira, Confluence, Asana, Monday.com, Notion, Trello, Smartsheet, Miro, Figma, Slack, ChatGPT, Claude, Lovable, Base44.
Languages: English (fluent), Persian (native), Russian (basic).
Open to remote marketing, product management and project management roles. Based in Russia; available 30 days from offer.
Built and lead a 16+ person growth team covering the full funnel: targeting, campaigns, qualification and handover. Designed the demand generation strategy from scratch (ICP, channel mix, messaging, qualification), raising qualified leads by 40%. Report funnel performance to leadership and reallocate channel budget based on results.
Own international market entry across 16 countries, run as parallel launch projects with their own timelines, stakeholders and launch criteria. Signed exclusive partnership agreements covering 16 countries and reached about $1M in first-year sales across 8 new markets.
Sized and prioritised high-value MENA segments in construction, hospitality, education and public infrastructure; built relationships with decision-makers and shaped positioning.
Supported go-to-market and business development for a no-code AI voice and chat assistant platform.
Owned strategy and daily management of a fintech affiliate programme: partner recruitment, campaigns and performance reporting.
Owned the results of the Marketing and Conversion Rate departments for a US e-commerce platform: promotion strategy, competitor analysis, funnel and UI/UX analysis, feature and landing page concepts, wireframes with design. Coordinated development, design and marketing projects in parallel using Jira, Confluence, Trello and Smartsheet.
Bachelor's degree, International Business and Management
GPA 8.0. Research: Comparative Analysis of Entrepreneurial Ecosystems Across Diverse Nations (2024).
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