Ariel Christian Felices
Ariel Christian Felices

Senior Data Analyst

Open to offers · Member since 18 Sep 2026
Location
Cavite, Philippines
Desired salary
Confidential
Work preference
Remote Only / Full Time, Contract
Experience level
Senior

About

Professional summary

I am a Senior Data Analyst with more than five years of experience in analytics, research, and data management. I turn complex business questions into governed datasets, analytical models, dashboards, and decision-ready reporting.

I use SQL, Python, R, Power BI, Excel, Tableau, Amazon QuickSight, and Google Sheets to analyze data, define KPIs, automate validation workflows, and communicate insights to stakeholders. My work emphasizes reliable metrics, traceable data lineage, and practical recommendations.

I have delivered market-share, competitive-intelligence, pricing, inventory, campaign-performance, and financial-behavior analytics solutions. I am experienced in building forecasting, anomaly-detection, regression, and segmentation models.

I work closely with Product, Operations, Finance, Data Engineering, and leadership teams to clarify business logic and validate reporting sources. I have supported migrations, reconciliations, report releases, and recurring audit processes across operational and analytical datasets.

I also bring leadership experience through mentoring analysts and interns, coordinating data-management teams, and establishing repeatable quality and remediation protocols. I value structured documentation, testing, stakeholder alignment, and continuous improvement in analytics delivery.

Skills

27 capabilities

Tech stack & tools

Working toolkit

Data Stores

Languages & Frameworks

Libraries

Experience

Career history

Senior Data Analyst Sunco Lighting, Inc.

Designed and delivered competitive-intelligence and market-share solutions using SQL, Python, DAX, Power BI, and Streamlit. Built, validated, published, and maintained stakeholder-approved reporting and review applications for Ads Team and business decision support.

Created aged-inventory and pricing-opportunity models that translated inventory, fulfillment, and financial assumptions into recurring recommendations. Investigated Redshift reporting discrepancies and unsafe aggregation, producing reusable validation SQL and dbt documentation for metric definitions, lineage, and reporting grain.

Data Analyst (Consultant) LifeBank Foundation

Designed and deployed a reusable R/R Markdown data-quality framework across operational datasets. Automated recurring validation, exception reporting, audit-cycle comparisons, and source-owner remediation workflows.

Authored an approved data-quality operating protocol that established repeatable audit and remediation processes. Led financial-behavior reporting using logistic regression, OLS, and quantile regression, and built validated analytical populations and decision-ready reports for stakeholder reviews.

Lead Data Analyst Theoria Medical

Led Partner Portal analytics for Mission Health, delivering 90-day login trends, month-over-month usage metrics, and facility- and user-level insights for Product and Operations leadership.

Accelerated the QMD migration by taking ownership of the BigQuery-to-Fabric transition, completing delivery in approximately 30% fewer working days than planned. Collaborated with Product Owners, Data Engineers, and leadership to clarify EMR, ADT, and facility-linked business logic and validate dashboard sources.

Data Scientist Talleco.com, Inc. / JobTarget

Built and maintained the core Amazon Athena Marketplace reporting dataset, including validation, documentation, and publication in Amazon QuickSight for senior data leadership and business stakeholders. Developed CPA forecasting and anomaly-detection logic using historical campaign data, actuals, forecasts, and alerting dashboards.

Reconciled Marketplace analytical records with Finance operational reporting, achieving a 97% record-level match with focus on revenue values. Mentored interns and new analysts through structured onboarding and Python/R training, and was recognized as Employee of the Year in 2023 for high-impact cross-functional contributions.

Research Lead UL Solutions

Led the Data Management Team within the Research Division, coordinating regulatory product-data maintenance, reference updates, change requests, and delivery tracking. Ensured research datasets remained current and ready for review.

Led structured data audits and exception-tracking workflows, coordinating corrections, workload planning, handoffs, and cross-functional follow-up. Maintained traceable issue ownership and delivery progress across the team.

Education

Learning history

Emilio Aguinaldo College

BS, Electronics and Communication Engineering

Bachelor of Science in Electronics and Communication Engineering.

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