International Growth & Commercial Executive

Expanded business operations across 56 countries and built a network of 167 distributors and strategic partners. Launched and scaled European operations from the ground up, generating more than €5M in annual international revenue and delivering fourfold international B2B sales growth.

Led a fully remote international team, maintained profitability and healthy working capital during expansion, and personally contributed to the acquisition and development of approximately 30% of active customers. Managed negotiations with distributors, wholesalers, academies, retail partners, and marketplace partners while expanding e-commerce channels.

Designed and delivered 16 commercial, sales, and product workshops. Represented the company at international exhibitions, conferences, and business events.

Managed six marketing functions with approximately 30 team members. Integrated marketing, sales, and product strategy to accelerate commercial growth and support international expansion.

Delivered tenfold sales growth for the Lic brand and increased Lovely brand awareness from 57% to 98%. Improved marketing efficiency through budget optimization and channel reallocation.

Led launches of new products and commercial initiatives, while developing influencer and community development programs to strengthen demand generation.

Expanded the retail network from 30 to 120 locations and developed and implemented a franchise expansion strategy. Reduced retail launch time to one week.

Negotiated strategic partnerships with telecom operators and suppliers. Secured supplier funding equal to approximately 5% of annual turnover and additional staff support funding equal to approximately 1% of turnover.

Introduced new products and services to increase retail revenue and strengthen the commercial performance of the network.

Master's Degree in Marketing from the Faculty of International Business.