I am a UI/UX Designer with hands-on freelance experience designing end-to-end digital products for healthcare, logistics, and edtech SaaS platforms.
I use a research-first approach to understand user needs, map journeys, define information architecture, and turn complex multi-role systems into intuitive and accessible interfaces.
I am experienced in wireframing, high-fidelity prototyping, usability testing, design systems, persona development, and user-flow mapping. I focus on making complex workflows clear for users with different goals and levels of technical familiarity.
I collaborate closely with developers and marketing stakeholders to ensure designs are feasible, consistent, and aligned with product positioning. I also have front-end development fundamentals that support effective design-to-code handoff.
I am particularly interested in creating inclusive, high-accessibility experiences, including interfaces for elderly users and people with low digital literacy. I work with tools such as Figma, Miro, Notion, UX Pilot, and Stitch.
I design a multi-role Learning Management System for students, teachers, and administrators, collaborating closely with a developer on a daily basis.
I map role-specific user journeys based on users' ages, technical familiarity, and goals. I established a consistent visual language across three distinct product experiences while keeping the platform's underlying complexity invisible to users.
I owned the end-to-end UX/UI process for a healthcare SaaS platform connecting Moroccan patients with healthcare providers, including research, wireframing, high-fidelity prototyping, and usability testing.
I conducted secondary research on the Moroccan healthcare landscape to identify friction points in specialist discovery and appointment scheduling. I designed accessible, high-contrast interfaces for a broad patient base, including elderly and low-digital-literacy users.
I reduced the appointment-booking journey to fewer than three steps and introduced a real-time digital queue to reduce waiting-room congestion and no-shows.
I designed the complete experience for a multi-role pressing and laundry SaaS platform serving customers, administrators, super administrators, and delivery staff.
I led cross-functional mapping of user journeys and handoffs with a developer and marketer before screen design began. I created a streamlined customer checkout and order-tracking flow, an intelligence-first administration dashboard, and a simplified delivery interface.
I also partnered with the marketing lead to align landing-page messaging with customer needs and business positioning.
Active Member, Product Design, Product Design
Active member studying product design through the Interaction Design Foundation.
Front-End Development, Front-End Development
Completed front-end development training.
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