Reynald Alenn Tan
Reynald Alenn Tan

Growth Marketing & Community Management Strategist

Actively looking · Member since 20 Sep 2026
Location
Manila, Philippines
Desired salary
Confidential
Work preference
Remote Only / Full Time, Part Time
Experience level
Senior

About

Professional summary

I am a growth marketing and community management strategist with experience building B2B lead-generation programs, multi-channel content systems, and engaged online communities. I combine strategic marketing execution with a Certified Public Accountant background, bringing financial discipline and operational rigor to growth initiatives.

I have developed cold email strategies for more than 20 B2B clients, creating and maintaining high-volume email sequences tailored to business goals and target markets. My campaigns have secured discovery meetings with enterprise organizations including Walt Disney and GE.

I have managed and grown communities across Discord, Twitter, Telegram, Facebook, and Instagram. I rebuilt a Discord community and implemented a growth plan that achieved eligibility for the Discord Partnership Program, while also producing newsletters and monitoring engagement performance.

In my current consulting work, I lead digital transformation and operational setup initiatives for a regional water purification and distribution business. I support new-location launches, tax compliance, local marketing outreach, financial reporting, and bank reconciliation processes.

My accounting and audit experience enables me to design SOPs, improve reporting accuracy, automate reconciliation workflows, and collaborate effectively across marketing, operations, finance, and development teams. I am focused on using data, systems, and customer insight to drive sustainable growth.

Notice period: Immediately

Skills

21 capabilities

Tech stack & tools

Working toolkit

Experience

Career history

Business Operations & Strategy Consultant Family Enterprise

Lead digital transformation and operational setup for multiple new locations in a regional water purification and distribution business. Support business registration, tax compliance, and local marketing outreach initiatives.

Designed financial reporting SOPs and daily bank reconciliation workflows to maintain accurate cash-flow management across distributed sites. Advise on local customer acquisition strategies using enterprise marketing principles in a traditional retail environment.

Marketing Strategist Mintleads.io

Developed cold email lead-generation strategies for more than 20 B2B clients, aligning campaigns with client goals, market opportunities, industry targeting, and messaging.

Created and maintained an average of 40 to 50 email sequences per client to support continuous campaigns. Secured discovery meetings with enterprise brands including Walt Disney and GE, onboarded clients, and coordinated operational follow-up for warm leads.

Community Manager Enjin

Managed community channels across Twitter, Discord, Telegram, Facebook, and Instagram. Developed content and engagement initiatives across multiple social platforms.

Revamped the official Discord channel and created a growth plan that achieved eligibility for the Discord Partnership Program. Authored weekly product and community newsletters and tracked channel growth and engagement through weekly reports.

Social Media & Community Manager Coins.ph

Managed social content and customer engagement across Facebook, Instagram, Twitter, and Telegram. Identified target audiences and developed optimized communication plans to increase community engagement.

Collaborated with the in-house creative team to produce social media collateral and support channel communication initiatives.

Reconciliation Specialist & Accountant Coins.ph

Built the company accounting system and financial reporting SOPs while reconciling company and partner records.

Designed the payments reconciliation SOP and partnered with the development team to automate reconciliation workflows.

Accounting Supervisor Uniqlo

Assessed the accuracy, completeness, and integrity of corporate financial records.

Prepared monthly management and financial reports, supported annual budget preparation, and completed year-end reconciliations.

Assurance Associate Ernst & Young Philippines

Performed audit procedures to validate financial report data and evaluate supporting documentation.

Reviewed internal audit controls and contributed to assurance engagements.

Education

Learning history

De La Salle University

Bachelor of Science in Accountancy, Accountancy

Outstanding thesis: Determining the Important Qualitative Factors of Trustworthy Computing According to Online Businesses and their Customers.

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