I am a senior SEM and performance marketing specialist with hands-on experience managing Google Ads and Meta Ads campaigns for lead generation, e-commerce, and international markets.
I have worked with clients across India, the United States, Canada, Australia, and the United Kingdom. My expertise includes full campaign ownership, from account audits and strategy through launch, optimization, reporting, and client communication.
I specialize in keyword research, audience targeting, competitor analysis, ad copywriting, bid optimization, Smart Bidding, and improving cost per lead and cost per acquisition. I focus on building structured campaigns that generate qualified leads, sales growth, and measurable return on ad spend.
I have strong technical experience with conversion tracking and measurement, including Google Analytics 4, Google Tag Manager, Meta Pixel, and Google Search Console. I use clean tracking and attribution data to identify optimization opportunities and improve performance.
I also bring experience in SEO and social media optimization, which supports my broader understanding of search visibility, customer acquisition, and integrated digital marketing strategy.
Plan, launch, and optimize Google Ads and Meta Ads campaigns for international lead-generation and e-commerce clients.
Own account audits, keyword strategy, Smart Bidding, and conversion tracking implementation. Build acquisition strategies focused on qualified leads, sales growth, and ongoing platform optimization.
Managed Google Ads and Meta Ads lead-generation campaigns for clients in the United States and Canada, aligning campaign structure, targeting, and messaging with market demand.
Performed keyword and competitor research, wrote ad copy, and optimized bids to lower cost per lead. Implemented conversion tracking and reporting to support CPL analysis and campaign improvements.
Planned and optimized Google Ads and Meta Ads campaigns focused on qualified lead generation and e-commerce sales.
Set up Google Tag Manager, GA4, and Meta Pixel tracking to improve attribution and conversion visibility. Reduced cost per acquisition through bid management and structured A/B testing.
Managed Google Ads and Meta Ads campaigns for clients in the United States, Canada, and other international markets.
Conducted account audits, keyword research, conversion tracking, and CRO recommendations to improve lead quality and campaign performance. Led client strategy calls and translated performance data into optimization actions.
Managed Google Ads and Meta Ads campaigns for Australian, North American, and UK clients across lead-generation and performance marketing objectives.
Developed data-driven PPC strategies to improve lead quality, conversion rates, and ROAS. Performed ad account audits and tracking setup to support accurate measurement and optimization.
Managed Google Ads and Meta Ads campaigns for lead generation and sales growth over a three-year period.
Conducted keyword, audience, and competitor research to guide targeting, campaign structure, and ad messaging. Created ad copy and tracked conversions through Google Tag Manager and GA4 for continuous optimization.
Performed on-page SEO, off-page SEO, keyword research, competitor research, and social media optimization to improve website visibility.
Monitored website traffic and search performance using Google Analytics and Google Search Console to support SEO improvements and reporting.
Google Ads Display Certification, Google Ads Display Advertising
Earned certification validating knowledge of Google Display campaign setup, management, and optimization.
Google Ads Search Certification, Google Ads Search Advertising
Earned certification validating expertise in Google Search campaign strategy, keyword targeting, and optimization.
AI-Powered Shopping Ads Certification, Google Shopping Advertising
Earned certification supporting knowledge of Google Shopping and AI-assisted e-commerce acquisition campaigns.
Google Ads Apps Certification, App Advertising
Earned certification validating knowledge of app campaign promotion through Google Ads.
Google Analytics Certification (GA4), Web Analytics
Earned certification validating GA4 analytics knowledge for campaign measurement and performance analysis.
Bachelor of Technology, Information Technology
Completed a Bachelor of Technology in Information Technology with First Division, building a technical foundation for analytics, tracking, and digital marketing systems.
Social Media Marketing Crash Course, Social Media Marketing
Completed training covering core social media marketing concepts, Meta Ads, audience engagement, and paid social strategy.
Keyword Research Essentials with Semrush, Keyword Research
Completed keyword research training focused on search strategy, competitive analysis, and SEM planning.
How to Incorporate PPC Into Your Marketing Strategy for Increased Conversions, PPC Strategy
Completed PPC strategy training focused on integrating paid search into marketing plans to increase conversions.
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