I am a Data Analyst and Software Engineer with 10 years of experience across data analytics, software development, business systems, telecommunications, e-commerce, ERP platforms, and digital marketing.
I specialize in turning complex datasets and business requirements into actionable insights, dashboards, reports, and scalable technical solutions. My analytics experience includes KPI tracking, performance analysis, data visualization, and marketing and sales funnel analysis.
I have hands-on expertise in SQL, Power BI, DAX, Power Query, Python, Pandas, Apache Spark, ETL/ELT processes, data modeling, and database optimization. I work with MySQL, Oracle, and MongoDB to support reporting and operational systems.
In marketing analytics, I analyze MQL-to-SQL progression, campaign effectiveness, conversion rates, website performance, SEO outcomes, and lead-generation opportunities. I connect analytical findings with practical SEO and web-development improvements.
My software engineering background includes PHP, Laravel, JavaScript, TypeScript, Node.js, React, Next.js, Vue.js, C++, REST APIs, cloud infrastructure, and DevOps practices. I have developed web platforms, ERP solutions, newsletter systems, and telecommunications services.
I am currently pursuing a Master's degree in Big Data and am focused on using data, technology, and business understanding to improve decision-making, customer experience, operational efficiency, and revenue performance.