Content Marketing Lead/ Growth Marketing Strategist

I help companies turn funnel data into revenue strategy.
I'm a growth marketing strategist with 8+ years building organic, paid, and full-funnel strategies across content, SEO, and CRO. Most recently at Sleek Singapore, I led our growth strategy and generated $261K in cash sales and 136 new clients in the first 90 days — then built a CRO framework that closed a 7.15× gap between blog and landing-page performance.
I'm equally comfortable building paid acquisition strategy across LinkedIn, social, and email, and optimising full-funnel performance where organic and paid channels meet. I turn raw funnel data from Tableau, GSC, and HubSpot into growth updates leadership can act on. I catch pipeline problems before they compound. I mentor content teams through AI-integrated workflows.
help companies turn funnel data into revenue strategy.
I'm a growth marketing strategist with 8+ years building organic, paid, and full-funnel strategies across content, SEO, and CRO. Most recently at Sleek Singapore, I led our growth strategy and generated $261K in cash sales and 136 new clients in the first 90 days — then built a CRO framework that closed a 7.15× gap between blog and landing-page performance.
I'm equally comfortable building paid acquisition strategy across LinkedIn, social, and email, and optimising full-funnel performance where organic and paid channels meet. I turn raw funnel data from Tableau, GSC, and HubSpot into growth updates leadership can act on. I catch pipeline problems before they compound. I mentor content teams through AI-integrated workflows.
If you're scaling a B2B or D2C business and need someone who lives at the intersection of organic visibility, paid efficiency, and conversion strategy — let's talk.
📊 THE RECEIPTS (METRICS THAT MATTER)
• $261,000 Cash Sales in 90 Days (Feb- Apr 2026): Engineered organic acquisition funnels in Singapore Fintech (Sleek), bringing in 136 new clients and 302 MQLs in a single quarter.
• -54% Blended CAC Drop: Uncovered a 2.8x CAC efficiency gap between paid and organic channels, modelling a strategy to cut acquisition costs in half.
• 68.5% AI Citation Rate & 26% SOV: Mastered Answer Engine Optimisation to make brands the top cited source in LLM discussions.
• CRO Transformation: Lifted site-to-lead CVR from 1.07% to 2.38% and tripled organic search CTR.
• Pipeline Crisis Saved: Diagnosed a third-party form integration leak and deployed a patch to reverse a critical 59% pipeline drop.
• 0 to 14,000+ Community: Built the Brainium Beacon newsletter from scratch, driving an 80% surge in social growth. 
🛠️ THE TOOLKIT
AI Operations: Claude, ChatGPT, Gemini, Jasper, Search Atlas, Notion AI, Copy.ai 
SEO & Analytics: Semrush, SE Ranking, SurferSEO, Google Search Console, GA4, Tableau 
CMS & Growth: WordPress, Elementor, Astra/Spectra, HubSpot, Canva.
Full case studies, CRO frameworks, and work samples: https://ujjayini-ghosh-portfolio.netlify.app/